The adoption rate of cryptocurrencies has always been a significant factor in the popularity index of digital assets, and Ripple, with its native cryptocurrency XRP, has always ensured a regular hold in the news spectrum. In the latest boost for the Brad Garlinghouse led company, Justin Bieber, the music sensation, put up an Instagram story recently that showed the Ripple, Santander, and MoneyGram logo.
This was first brought to notice by Armend, an XRP enthusiast, who tweeted:
” #HodlXRP @justinbieber knows the world will run on Ripple and put it on his Instagram story for all 121M followers to see @[email protected] @ODLJunkie @BankXRP @LoveForCrypto17 @XrpYoda @WillyWonkaXRP @digitalassetbuy.”
Although Bieber’s story on Instagram is not equivalent to a partnership or a tie-up, it remains significant because of the sheer reach of his social media accounts. This is a stark difference from the time when cryptocurrencies were just brushed under the carpet for being a niche industry. Ripple’ entering the minds of various mainstream celebrities can be considered a win not only for the organization but for the entire cryptocurrency market as a whole.
Ripple was also in the news recently when reports came in that the company had taken part in a $2.2 million investment round of a biometric cybersecurity startup. Ripple, along with Blockchain Valley Ventures and LuneX, were part of the round, which saw the ‘Keyless’ display its combination of biometrics with secure multi-party computation. Paolo Gasti, the founder and CTO of Keyless, had stated:
“We don’t want the network to spy on user biometrics. This way the authentication happens right there and wasn’t just a session replay of a previous authentication.”
Ripple claimed that Keyless’ mass appeal and inherent potential was what forced the company to dive into the product. Ethan Beard, the Senior VP at Ripple Xpring had said:
“During our technical review, we found Keyless’ solution to be clever and well thought out. We believe Keyless’ solution will be particularly welcomed by wallet providers and exchanges to accelerate the verification process for crypto holders.”
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