Starbucks is paving the path for its web3 experience with Polygon. Web3 is moving toward widespread acceptance. As industry titans from a variety of industries endeavor to try to establish themselves in the web3 market, recent years have shown to be vital.
Enterprises in the automotive industry, technological companies, fast food joints, and coffee shops are beginning to adopt web3. Such an effort has opened the door for Starbucks to engage in a new partnership.
Polygon to assist in expanding “Starbucks Odyssey”
The international coffee chain announces a new collaboration with Polygon. Both businesses published the announcement on their websites. According to the release, both businesses will collaborate closely to improve the “Starbucks Odyssey” web3 experience.
The Odyssey will give its partners and Rewards members in the US the chance to buy and earn digital collectibles. Customers will be able to acquire digital collectibles in NFTs through the new web3 experience, which will provide consumers with additional advantages and coffee-related experiences.
In May, the coffee giant dropped its first indications about the upcoming web3 effort. Later this year, the new web3 experience is expected to go live. Customers can now sign up for the waitlist to try the new Odyssey from the coffee chain first.
The new Odyssey experience allows users to sign up for a variety of tasks, games, and challenges. Users will obtain digital collectible prizes in the form of NFTs after successfully completing each activity.
“By integrating into the Starbucks Rewards ecosystem and grounding the experience in coffee, connection, and community, we are entering the Web3 space differently than any other brand, while deepening our members’ connection to Starbucks. Our vision is to create a place where our digital community can come together over coffee, engage in immersive experiences, and celebrate the heritage and future of Starbucks.”
Brady Brewer, executive vice president
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