A top Cardano-based NFT marketplace JPG Store has rolled out a new feature called Language Localization to ramp up its site’s translations and provide broader access for international artists to create NFTs.
According to the press release, the new product is part of a larger strategy aimed at attracting the non-English speaking world. Speaking of the launch, Blakelock Brown, CEO of JPG Store said,
We’re passionate about creating as much opportunity as we can for all creators. We’ve proudly paid millions in royalties to our current NFT creators, but this massive opportunity should belong to all people. Eliminating language barriers is only a small piece of our exciting plans to endlessly empower international artists and collectors alike.
“We strive to hire the best minds we can find so we’re a highly diverse team ourselves,” Shannon Brown, co-founder of JPG Store emphasized.
“We proudly come from over 15 different countries, so nurturing NFT adoption and opportunity globally is something we deeply value on a personal level, ” Brown added.
According to the P.A., JPG Shop employs a group of human linguists from several countries who collaborate with cutting-edge machine translation software to create the site’s translations.
The first languages to be supported are Portuguese, French, Spanish, Japanese, Korean, Chinese [Simp], and Chinese [LatAm].
In addition, engineers created an auto-translating Discord bot to guarantee that users of various languages experience the same superior customer assistance for which the support staff is well-known.
That said, JPG Store has propelled Cardano’s NFT industry to achieve over $470 million in total sales in just over a year since its launch, handling 97% of the current NFT volume on the blockchain. The JPG team predicts that as Cardano’s DeFi ecosystem matures, NFT trading volume will increase.
Cardano NFT Scene Is Booming
A few weeks back, amidst the price drawdown, overall NFT sales surged 36% compared to its sales from last week. JPG Store ranked sixth in sales.
This is because recent launches of Coti’s new Djed Stablecoin and Liqwid’s DeFi Lending Protocol have brought outside liquidity to Cardano. Currently, it is the fourth-largest NFT blockchain in terms of volume over the past month.
Cardano paved the way for the creation of applications for nonfungible tokens and decentralized finance [DeFi] by implementing support for smart contracts in September 2021.
Last year, NFTs were added to the Cardano blockchain, where they could be purchased and sold using the native cryptocurrency of the platform, ADA.