Victoria’s Secret is among a burgeoning array of names filing trademarks for non-fungible tokens (NFT) and Metaverse prospects in the fashion business.
Remember when almost every firm had to establish a MySpace page or hire a younger person to give their business a snappy Twitter presence? Some things simply become the standard because every other firm does them, and every Entrepreneur assumes that his or her brand must follow suit.
In most cases, this results in positive outcomes, such as corporations providing customer support assistance through social networking sites. In February, mainstream business investment in NFTs and the Metaverse remained high. This is despite a substantial decline in NFT market activity during the beginning of February. In January, NFT trading activity reached an all-time high, with OpenSea setting the pace.
According to trademark expert Josh Gerben, lingerie behemoth Victoria’s Secret has filed many trademark applications with the US Patent and Trademark Office, indicating that it aims to trade virtual lingerie, footwear, hats, eyeglasses, purses, and fashion accessories. Gerben, on 14 February 2022, took to Twitter to announce that Victoria’s Secret is planning to sell virtual lingerie in the metaverse.
According to the company’s registration, it also intends to hold virtual fashion displays.
According to Forbes, Gerben expects practically every big company to be metaverse-ready in the coming year. He further added,
“I think you’re going to see every brand that you can think of making these filings within the next 12 months.”
Victoria’s Secret caught up with the vogue
Several prominent brands and corporations have applied for trademarks connected to NFT and the Metaverse in recent weeks. Gucci was one of the first premium fashion brands to sell NFTs, with Louis Vuitton, Prada, and sportswear brands Adidas and Nike. The spike in enthusiasm has been so great that Nike purchased digital collectibles and footwear producer RTFKT last year.
Victoria’s Secret has joined the expanding list of leading companies to enter the Metaverse, following last week’s revelation of Gucci’s property purchase on the Sandbox. Will this trend become bigger and better? We’ll have to wait and see what happens.