Avalanche has joined forces with China’s premier payment giant, Alipay+, expanding its reach to introduce a cutting-edge e-wallet and a voucher program with Web 3 functionalities. This enables users to obtain vouchers through a branded mini-game within an Alipay+ partner e-wallet. As per the wording of the blog, this groundbreaking initiative is facilitated through the Avalanche subnet built and managed by AvaCloud and marks the first phase of a two-part proof-of-concept [POC] aimed at revolutionizing consumer experiences across Southeast Asia.
Some of the key points highlighted are discounts on popular milk teas: The vouchers offer users discounts of up to 50% on milk teas from 10 popular brands, available at over 500 shops in the region, with plans to extend to over 2,000 shops. Phase two focuses on including over 100 million users from the Philippines, Singapore, Malaysia, Thailand, and Chinese nationals visiting these countries as tourists.
Under the blog post, the collaboration would open doors for new revenue streams, such as
allowing brands to explore new forms of interaction with users, aiding in user retention, and generating additional revenue streams. Moreover, Avalanche subnets offer greater flexibility, providing builders with customizable EVM chains and desired privacy configurations while ensuring fast and consistent blockchain transactions.
Avalanche Expanding Horizons Beyond AWS
Apart from that, enterprises launching subnets, including Alipay+ D-store, delegate maintenance to Ava Labs through AvaCloud, thereby minimizing costs and time-to-launch while enhancing Web3 capabilities. Additionally, the POC features a “hybrid” model, leveraging Alibaba Cloud and AWS as part of AvaCloud’s growth strategy beyond Amazon Web Services
With the launch of the Web3-enabled voucher program, Avalanche, and Alipay+ are spearheading a transformative shift in digital transactions, setting the stage for enhanced user experiences and greater adoption of blockchain technology across Southeast Asia and beyond.
Avalanche currently holds the 9th position in the crypto ecosystem, with a circulating supply of $13 billion and a market cap of 367 million. Its native token has been a standout performer during the past 30 days, navigating several minor corrections in the crypto industry since Bitcoin reached its ATH and entered into price discovery.