Justin Sun, Tron’s founder and CEO as well as BitTorrent’s CEO, is an adept Twitter user. As a master of PR, he knows how to make every tweet count, but he’s outdone himself.
During last Sunday he used (again) his Tweeter account to significant effect by mostly not doing that much. He merely announced that there is an announcement coming during the week. He wrote that “something huge and amazing” is about to occur with Tron and BitTorrent. Nobody knows what he meant, but there is a rumor circulating about a possible Coinbase listing.
And then the value of TRX exploded. TRX became the tenth most significant cryptocurrency by market capitalization. It all happened overnight, and it could have been because of a tweet by Mr. Sun that doesn’t really say anything.
Promising future announcements is typical for Mr. Sun. He’s made a name for himself as a marketing strategist precisely because of that. This time, however, he was more mysterious than usual:
Something huge and amazing going about #TRON and #BitTorrent. I will share with you after June 1. I think I have 70% to win and nail it. Fingers crossed! $TRX $BTT
— Justin Sun (@justinsuntron) May 26, 2019
Evidently, it’s not even a sure thing.
Mr. Sun’s tweets usually cause intense reactions on social media from fans and haters alike, which tend to react with similar enthusiasm in opposite directions. This time it wasn’t different, so lots of users made fun of him announcing an announcement which is not even sure to happen and that, if it does, is still days ahead. Others said that it was just a marketing tactic aimed at raising the market performance of TRX and BTT. If that was the case, it was a huge success.
But how likely is it that the intention was to change the market? It must be said that Mr. Sun’s tweets usually create a lot of controversy and discussion (even an ongoing feud with Ethereum’s Vitalik Buterin), but they typically don’t move the market at all.
This time, the market changed for sure. But is this tweet really the reason behind it? It’s too early to tell, and it’s possible that we’ll never know for sure. But Tron’s cryptocurrency was due for a rise in value, regardless of any tweets or announcements, especially empty ones.
But there’s more. A couple of days ago, Mr. Sun used his Tweeter again to announce something about the new BitTorrent network:
Welcome to the next generation of decentralized storage systems! #BTFS will be the largest decentralized P2P storage network with close to 100 million @BitTorrent user nodes, over 1000 #TRON full nodes, 27 SR nodes, and global #TronGrid nodes. 3 days left! Are you excited? pic.twitter.com/Gj3TzTM1Qg
— Justin Sun (@justinsuntron) May 27, 2019
That last tweet is a more likely candidate for market influence because it jumpstarted BTT’s performance and it’s now in the Top 30, which is very unusual for a cryptocurrency that’s issued on top of another digital asset, Tronix in this case.
So is all this just a coincidence or proof of Justin Sun’s genius as a marketing strategist? Time will tell.
Disclaimer: The presented information is subjected to market condition and may include the very own opinion of the author. Please do your ‘very own’ market research before making any investment in cryptocurrencies. Neither the writer nor the publication (TronWeekly.com) holds any responsibility for your financial loss.