Singaporean crypto exchange Crypto.com has now made its grand entry as it prepares the initial rollout of its services to users in the United States. Based on an announcement post on its website, the trading platform revealed that it is already open to waitlisted users, and would incorporate more clients in the coming months.
In accordance with the blog, VIP users will have access to events, rewards, and market insights. Moreover, the trading platform promised to provide these users access to exclusive forums. At the moment, those features can only be used by selected institutional investors. But assured others that they are working to make it available to more people very soon.
Elated on the launch, Kris Marszalek, the CEO of the platform said,
“We are excited to be expanding our offering for professional traders to the U.S. Crypto.com Exchange will support U.S. institutional investors through this initial launch phase. We are looking forward to rolling it out to everyone as soon as possible.”
Crypto.com Massive Marketing Push
The crypto exchange had embarked on a string of aggressive marketing efforts, last year. The platform has invested $100 million in the campaign, which covered more than 20 countries and ran for “several months.” Entitled “Fortune Favors the Brave”, the ad starred Hollywood biggie Matt Damon and is directed by Oscar-winning cinematographer Wally Pfister.
The privately-owned Singapore firm has managed to seep into the mind of everyday Americans by betting high on sports advertising. As a matter of fact, Super Bowl advertising reaches around 100 million viewers. Utilizing this strategy, the platform demonstrated its marketing prowess with a commercial on Sunday’s Super Bowl and a $700 million deal last year to rename the Staples Center in Los Angeles as the Crypto.com Arena.
Not only that, the trading platform went on a series of high-profile partnerships including one announced last month with basketball superstar Lebron James of the Los Angeles Lakers, who will play their home games at the Crypto.com Arena. Its Super Bowl ad featured James telling a younger version of himself: “If you want to make history, you gotta call your own shots.”