Disney has joined hands with VeVe to bring the Non-fungible tokens (NFTs) of its characters under the promotion drive of its streaming video platform Disney+. The NFT collection will not only have expected characters but will also include group-owned characters like Marvel (Spiderman), Star Wars, Pixar (Nemo, Cars, Toy Story, The Incredibles), etc.
However, the company has decided not to reveal the specific characters in the NFT collection.
VeVe announced the partnership on its Medium page saying that the NFTs will be “Golden Moments” featuring characters’ golden idols in the form of digital collectibles.
VeVe informs that the NFTs will start rolling out soon on its app, from Disney+ Day (November 12).
Disney brings additional offers for NFT purchases
VeVe further suggested that Disney decided to offer three months of platform’s subscription to customers who first purchase an NFT from its collection. It has also decided to offer a twelve-month subscription to those customers who purchase the exclusive Ultra Rare digital collectibles on November 12. Notably, these subscriptions would be available only in select markets.
VeVe is a subsection of the Singapore blockchain firm Ecomi which held a $10.65 million ICO in 2019. It is known for launching digital comics for Marvel and hosting NFTs for DC Comics in the past. It has also worked on James Bond, Star Trek, Cartoon Network, and Back to the Future.
At the time of publishing, the NFT marketplace has 500,000+ users and has already sold more than 1.9 million NFTs. Interestingly, it works on ImmutableX Layer 2 scaling solution.
The early performance of Marvel after partnering with VeVe is clearly visible and it seems that Disney is also on the path of scaling itself up.
However, any details about the financial agreement under the partnership of both the companies have not been disclosed yet.