Gucci lovers seem to have gotten an early Valentine’s day present. The luxury fashion house has purchased some land on The Sandbox, a digital world platform.
The real estate platform on Sandbox will be launched, as the fashion brand spreads its wings in the Metaverse for its GenZ centric world, Gucci Vault.
An undisclosed quantity of land has been purchased by the brand, on The Sandbox, where people and brands are allowed to buy and establish virtual real estate. The fashion house and The Sandbox will collaborate to develop an interactive fashion experience based on the Vault, which the brand describes as an experimental area envisioned by Alessandro Michele and housing its metaverse projects.
However, the luxury fashion house did not provide any additional information on what the virtual world will feature. Nonetheless, the brand said on its Discord server that it is working on creating immersive experiences for The Sandbox.
The global brand has revealed that it has purchased virtual land in The Sandbox and will begin developing a world on the Metaverse platform, joining Adidas, Warner Music, Bored Ape Yacht Club, Atari, and others. Sandbox’s announcement isn’t the label’s first step into the virtual world. This revelation came following the announcement of its NFT partnering with SUPERPLASTIC, last month.
SUPERPLASTIC and GUCCI collaborate to make NFTs
SUPERGUCCI, a limited series of CryptoJanky non-fungible tokens (NFTs) and ceramic sculptures, is the result of a collaboration between the luxury fashion brand and SUPERPLASTIC, the premier global company behind limited-edition vinyl toys, animated celebrities, and digital collectibles.
CryptoJanky NFTs’ initial drop has been available on SUPERPLASTIC’s website and through the vault since February 1.The first drop contains 10 limited-edition NFTs and accompanying ceramic sculptures, all of which were handcrafted in Italy and co-designed by both labels. A press release read,
“Each extremely limited and valuable NFT draws inspiration from Gucci’s signature patterns, icons, and symbols, reinterpreted through the lens of SUPERPLASTIC synthetic celebrities and artists, Janky & Guggimon.”
In other news, Gucci was the first luxury brand to introduce an NFT auctioned via Christie’s, in May 2021.