- Freight Technologies (Fr8Tech) is investing $20M in the TRUMP meme coin, citing U.S.-Mexico tariff concerns and aiming to symbolically advocate for free trade.
- The move mirrors MicroStrategy’s crypto playbook but swaps Bitcoin for a highly volatile, politically charged token tied to Donald Trump.
- Despite theTRUMP Meme Coin‘s 88% drop from its peak, Freight claims the investment is strategic, not political or speculative, though critics question its motives.
Cross-border logistics firm Freight Technologies Inc. (Fr8Tech) has announced a $20 million stock offering to buy TRUMP meme coins, citing growing concerns over U.S.-Mexico tariffs as the core motivation.
The company’s decision mirrors the playbook of MicroStrategy, which famously converted its cash reserves into Bitcoin. However, unlike MicroStrategy’s institutional-grade embrace of crypto, Freight’s bet is a volatile, politically charged meme coin linked to former President Donald Trump.
Despite the coin’s controversial origins and massive volatility, dropping nearly 88% from its January peak, Freight Technologies says the purchase is less about speculation or politics and more about strategic advocacy.
Freight’s press release, dated April 30 but gaining traction after May 1, outlines the company’s rationale. With its operations deeply tied to U.S.-Mexico trade, Freight sees potential tariffs as an existential threat. Rather than seeking direct political favors or exemptions, the company is opting for a high-profile, high-risk symbolic investment.
“At the heart of our mission is the promotion of productive and active commerce between the United States and Mexico,” said CEO Javier Selgas. “We believe that adding Official TRUMP tokens is an effective way to advocate for fair, balanced, and free trade between Mexico and the U.S.”
Freight Backs Trump Crypto Amid Turmoil
The company currently employs AI-driven tools to optimize freight flows across the southern border and believes political instability could drastically hamper its logistics efficiency.
Some industry observers are skeptical. The TRUMP meme coin has faced criticism since its launch, with watchdogs warning of potential misuse and opaque ownership. According to the Wall Street Journal, CIC Digital LLC (linked to The Trump Organization) and Fight Fight Fight LLC control a staggering 80% of the TRUMP meme coin supply.
That has fueled speculation that Freight’s investment might be less about trade philosophy and more about gaining political favor. Historically, some crypto firms that contributed to Trump’s inauguration fund were later beneficiaries of regulatory leniency.
While Freight makes no direct appeal for a tariff exemption, its $20 million gamble could serve as a loud political signal. Whether it will work is another matter entirely.
Freight Stock Plunges After Trump Coin Bet
The timing of the announcement coincided with a sharp rebound in the TRUMP meme coin price. Last Wednesday, the coin rallied by 58%, jumping $5.32 to reach $14.32, after the project’s website teased an exclusive private dinner with Donald Trump for the top 220 holders.
Currently, TRUMP Meme Coin is trading at 12.58 USD with a 24-hour trading volume of 749,076,280 USD. The coin is down 3.70% in the last 24 hours.

The coin, however, still trades far below its January 19 all-time high of $75.35, just a day before Trump’s latest inauguration-themed announcements. To revitalize the token, Trump’s team has launched a series of digital initiatives, including NFTs and a crypto platform dubbed World Liberty Financial.
The market didn’t take kindly to the news. Fr8Tech’s stock dropped more than 20% after the crypto headlines hit, as investors appeared spooked by the company’s sudden pivot into the unpredictable world of meme tokens and political posturing.
Freight Technologies may be the first logistics company to construct a meme coin-based treasury, but with more firms exploring MicroStrategy-style strategies, they likely won’t be the last. Still, the fusion of freight, politics, and meme coins makes this one of the more bizarre corporate plays in recent memory.
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