Against a 12 month long trade, the cryptocurrency market has been gaining a bit of bullish momentum lately. It’s been going up and down in recent days. If market sentiment (which is, in the end, a meaningless jargon term) is ‘anything’ to go by (which is not) then there’s a very doubtful chance that current pump could stand, and, may turn the overall bearish trend of the last 12 months into a bullish one as the new year has started. Over the last few days, BTC volumes have gone up by more than 20%, and bullish volumes rest at 51.4%, at least for now.
So this points to an increasing demand that could end up driving the whole cryptocurrencies market up soon. If the bulls manage to hold the market and FOMO stands, then there are a few digital assets that will benefit most of all. Two of those coins are Tron and Electroneum. In this article, we explain to you why.
Tron’s Tronix (TRX)
If the bulls take over the market, Justin Sun-led Tron (TRX) is in a good position to win more than most other cryptocurrencies. One of the reasons for that is Justin Sun’s (Tron’s CEO and founder) mastery of marketing and public relations. Mr. Sun is a central element in the Tron environment.
He knows how to keep his own community (and the cryptosphere at large) at the edge of their seats by just the adept use of his Tweeter account. Significant announcements about interesting strategic partnerships, new milestones and other achievements for the Tron project are run-of-the-mill news for Mr. Sun, and the Tron community follows.
All that good marketing hasn’t managed to bring TRX’s price up for 12 months, but it managed to make TRX one of the most reliable and profitable coins during 2017 when the bulls ran the market. So when the bulls come back, chances are that Tron will be a big winner yet again, just as it was in 2017.
And that will happen because Mr. Sun’s propaganda will be backed by the market’s positive sentiment. For good or ill, marketing is a powerful force when it’s backed by driving the demand, and nobody in the cryptosphere knows that better than Tron as led by Justin Sun. When FOMO appears in a bullish market, nobody will know how to surf that wave better than Tron.
Electroneum is yet another digital asset that will be benefitted from a bull run. It has very solid fundamentals (usefulness and use cases, even more than Tron’s, for the time being) and the project’s marketing is almost as good as Tron’s. The community happens to be very committed to bringing ETN to the real world. Proof of that is the robust showing of Electroneum (ETN) in the run-up to KYC feature introduction.
That characteristic is powerful on its own. Those marketing efforts by the ETN’s leadership and the community had a role in increasing demand. This gives the ETN team a major role in producing the demanding pressure about the token that can end up pushing up the price. And that could signal for the baby steps of a new bull market not just for ETN but for every digital asset.
Electroneum’s aggressive marketing which includes smartphone apps, games, easy mining, and other features that can appeal to every smartphone user in the world instead of the usual nerds or enthusiasts can make all the difference in the world (the crypto-world, to be more specific). On top of that, it could end up being really useful when it comes to instant and micropayments.
Is technology determinant in crypto? It is. Just look at Bitcoin, which is the oldest technology in crypto, but it’s solid, reliable, and it remains the mother of all blockchains. But what about marketing? Does it matter? It does as well, and nobody does it better than Tron and Electroneum. Do you want proof? Those two coins have been the biggest winners over the last week. You think that means nothing? You’ll be surprised.
Image courtesy of PixaBay.