- Tron Inc. plans to raise $1 billion via securities to expand TRX reserves after the Nasdaq listing.
- The company holds 365 million TRX and aims to buy more using funds from equity and debt offerings.
- Tron Inc. combines crypto treasury growth with revenue from global theme park merchandise.
Tron Inc., the Nasdaq-listed firm previously called SRM Entertainment, has submitted a U.S. Securities and Exchange Commission (SEC) filing to raise approximately $1 billion. The investment seeks to diversify its holdings of the native cryptocurrency, TRX. This follows a stock surge since its reverse merger with the blockchain project co-founded by Justin Sun.
The recent Form S-3 shelf registration allows the company to raise a combination of securities, including common stock, preferred stock, debt securities, warrants, and rights. With this flexible framework, Tron Inc. can sell these securities over time, depending on the circumstances of the market and even depending on strategic requirements.
The proceeds will primarily support increasing the company’s TRX treasury, which currently holds over 365 million TRX tokens.
Tron’s Nasdaq Listing and Stock Performance After Rebranding
Tron Inc. rebranded and adopted its new ticker symbol “TRON” on July 17, with Tron founder Justin Sun ringing the opening bell at Nasdaq. The stock has shown a dramatic rise since its reverse merger and rebranding, with an increase of over 1,300% since mid-June. This has triggered a rise in its market capitalization above $200 million.
Additionally, the company’s shares surged more than 14%, topping the $11.5 mark after the filing, indicating positive interest in the company’s crypto treasury plan among investors.
The company has also gained notable private investments, such as a $100 million PIPE (Private Investment in Public Equity) deal, which was fully funded in TRX tokens.
The PIPE consisted of 100,000 Series B convertible preferred shares and 220 million warrants. The sole investor was a company owned by Justin Sun’s father, Weike Sun, who became chairman of the company’s board of directors as part of the deal.
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Expanding Corporate Crypto Treasury Strategy
Tron Inc. is among a growing number of public firms embracing blockchain assets as treasury reserves. These include Strategy, Metaplanet in Japan, and Canada’s Bitcoin Treasury Corporation.
While many focus on Bitcoin, Tron Inc. stands out by concentrating on TRX. The firm emphasizes that its tokens may support governance, staking, and other blockchain-based revenue strategies. As of now, it remains the public company with the largest TRX holdings.
The $1 billion offering will not be executed immediately. Instead, it provides financial flexibility to support its TRX acquisition strategy in stages, based on timing and market demand. Each future issuance will be disclosed via separate prospectus supplements.
In addition to its crypto investments, the company has a hybrid business model that includes a combination of blockchain treasury operations and tangible products. The company still manufactures merchandise for theme parks, including Disney and Universal Studios, through its wholly-owned subsidiary. This dual strategy ties real-world revenues to its crypto treasury growth.
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