Binance.US has appointed Stephen Gregory as its new chief executive officer. The move comes as competition in cryptocurrency trading platforms in the US is speeding up.
The company has confirmed that Stephen Gregory has taken over as CEO from Norman Reed on March 9. Reed will still be part of Binance.US but in an advisory role, according to the company statement.
Stephen Gregory has experience in digital asset leadership and compliance. Before joining Binance.US, he served as the US CEO of the digital asset trading platform Currency.com.
During his time at Currency.com, he oversaw the acquisition of the company by CXNEST in 2025. He was in charge of operational management and compliance during this transition phase.
Binance.US CEO Points to Founder CZ’s Vision for US Crypto
Earlier in his career, Gregory held leadership roles in compliance in cryptocurrency exchanges Gemini and CEX.io. These roles focused on regulatory frameworks and operational oversight within the digital asset sector.
The change in leadership comes at a time when the U.S. crypto exchange market is undergoing an evolution. Several platforms have started to expand their services beyond the standard cryptocurrency trading.
In recent months, exchanges launched products such as tokenized stocks and prediction markets. Some exchanges also introduced products offering access to traditional equities for trading.
In addition, some crypto exchanges have partnered with major stock exchanges in the US. Such partnerships focus on trading blockchains of publicly listed shares.
According to Gregory, the company’s brand remains strong in the digital asset market. He also noted the brand is closely linked to the vision of Binance founder Changpeng “CZ” Zhao.
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He stated that Zhao has been a strong proponent of the concept of making the United States a hub for cryptocurrency development. Gregory also stated that Binance.US plans to build on that vision.
Binance.US Targets Innovation and DeFi Expansion
Gregory noted that Binance.US would seek to innovate and provide benefits to its customers. He stated that this would help Binance capture any emerging trends in the industry.
He also said Binance.US aims to expand access to decentralized finance services. The exchange plans to support a broader ecosystem based on tokenized value.
The global Binance platform remains the largest cryptocurrency exchange in terms of trading volume. Data shows the company maintains a large lead over competing platforms.
According to CoinGecko data, Binance recorded nearly $9 billion in trading volume over the last 24 hours. This is over five times the trading activity reported by Coinbase.
The company also plans to expand several products under Gregory’s leadership. Over the past year, Binance.US has launched products and services, including Boost, staking products, and a redesigned referral program.
The company also announced that it plans to expand its Earn product suite. Additionally, the company is looking forward to developing more gateways that will allow users to access services such as decentralized finance and tokenized digital assets.
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