- Bitcoin surpasses $100K as Strategy buys 1,045 BTC for $110.2M, reaffirming institutional confidence.
- Strategy now holds 582,000 BTC worth over $62.64B, up 53.53% from its $40.79B investment.
- Strategy expands its STRD stock offering to $1B to fund further Bitcoin acquisitions.
Bitcoin continues to trade firmly above the $100,000 mark, and institutional investors aren’t sitting on the sidelines. On June 9, 2025, enterprise software giant Strategy made headlines with its latest purchase of 1,045 BTC for approximately $110.2 million, signaling continued confidence in the world’s leading cryptocurrency.
This move marks another significant step in Strategy’s long-term Bitcoin accumulation strategy, which is spearheaded by Executive Chairman Michael Saylor. With this transaction, Strategy has now amassed 582,000 BTC, making it the largest corporate holder of Bitcoin globally.
The company has invested a total of $40.79 billion into BTC to date, with an average cost basis of $70,086 per BTC. The firm’s Bitcoin holdings are now valued at over $62.64 billion, resulting in an unrealized profit of approximately $21.84 billion, a 53.53% gain on its aggregate investment.
This remarkable valuation underscores the effectiveness of Strategy’s disciplined approach to crypto investing, which relies on dollar-cost averaging (DCA) rather than attempting to time market highs or lows.
Strategy Grows Bitcoin Holdings Amid Market Highs
Strategy’s commitment to consistent Bitcoin accumulation has remained unchanged across multiple market cycles. By making regular purchases, regardless of price, the company has reduced volatility risk while building a substantial digital asset base. The latest 1,045 BTC purchase was made at an average price of $105,426, reflecting current elevated market conditions yet reinforcing Strategy’s confidence in Bitcoin’s long-term upside.
SEC filings confirm the transaction was disclosed through Form 8-K, continuing the firm’s transparent reporting practices as a publicly traded company.
Strategy reports a 17.1% year-to-date return in 2025 from its BTC treasury operations. This metric captures not only price appreciation but also the company’s ability to strategically deploy capital, in equity issuance, debt offerings, and financial partnerships to grow its Bitcoin exposure more efficiently than a simple buy-and-hold approach.
These returns highlight Strategy’s operational edge in digital asset management and provide shareholders with insight into the performance of the firm’s BTC treasury program.
This latest acquisition follows a series of strategic buys throughout 2025. On May 5, Strategy acquired 1,895 BTC at $95,167, which has since yielded a 13.13% gain. A larger acquisition on May 12 saw the firm add 13,390 BTC at $99,856, now up 7.56%.
These timely entries demonstrate how Strategy continues to build value even amid Bitcoin’s strong price appreciation. The firm’s methodical buying pattern positions it to capitalize on upward price momentum while reducing risk exposure.
Strategy Expands STRD Offering to $1B for More Bitcoin Buys
In support of its aggressive crypto strategy, Strategy has also expanded its STRD preferred stock offering to $1 billion. The capital raise is expected to further bolster the firm’s ability to accumulate Bitcoin and invest in blockchain-related initiatives without diluting its long-term financial goals.
As BTC continues to hold firm above six figures, Strategy’s persistent acquisitions reflect the broader trend of institutional Bitcoin adoption. With 582,000 BTC in its treasury and a strategy rooted in financial engineering and disciplined buying, Strategy remains at the forefront of corporate BTC investment in 2025.
The company’s approach showcases how traditional firms can successfully integrate cryptocurrency into their balance sheets, and do so profitably.
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