• Bitcoin has become a key treasury asset for companies worldwide, with firms like GameStop and Strike making bold multi-million dollar acquisitions.
• Companies embracing Bitcoin have seen significant stock surges, such as Blockchain Group’s 225% rise and NBX’s 138% jump following BTC purchases.
• Shareholders are increasingly pressuring Big Tech firms to allocate cash reserves into BTC as corporate holdings surpass 3 million BTC, valued at over $342 billion.

Bitcoin is rapidly becoming the centerpiece of global corporate finance strategy in 2025, as companies across the world shift from cautious interest to bold action. Once dismissed as too volatile for corporate balance sheets, Bitcoin is now being embraced as a strategic hedge against inflation, currency devaluation, and macroeconomic uncertainty. The year has seen a growing number of companies, ranging from legacy brands to fintech disruptors, adding BTC to their treasuries in what appears to be the early stages of a financial revolution.

Leading the charge is GameStop, which stunned markets by acquiring  4,710 BTC. This marked a bold evolution from its retail roots into a digital-first strategy. Not far behind was U.S.-based payments firm Strike, securing 1,500 BTC as part of its long-term treasury allocation.

Meanwhile, DDC Enterprise joined the wave with a 100 BTC investment. Across the globe, companies in countries like Argentina, Germany, the UK, Hong Kong, Sweden, Jordan, and South Korea have begun accumulating BTC, some in smaller amounts, but all signaling a growing global consensus.

Bitcoin’s appeal as a strategic asset was echoed by Binance co-founder Changpeng Zhao (CZ), who described the move by corporations as risky but necessary. “Avoiding crypto entirely might be the biggest risk of all,” he said. In an unexpected admission, CZ noted that he holds more fiat currency than he would prefer and is actively working to increase his Bitcoin exposure.

Bitcoin Boom Drives Global Stock Surges

The market’s response to these moves has been swift and enthusiastic. Norway’s crypto exchange, Norwegian Block Exchange (NBX), saw its stock soar by 138% in a single day after announcing its initial 6 BTC purchase on June 2. The company plans to increase its holdings to 10 BTC by the end of the month. In France, Paris-based Blockchain Group saw an even more dramatic reaction, its stock jumped 225% after revealing a major Bitcoin acquisition. The company now holds 1,471 BTC, valued at approximately $68.7 million.

Bitcoin-driven stock surges have not been limited to Europe. Indonesian fintech firm DigiAsia Corp saw its shares rise by 91% after announcing it raised $100 million to invest directly in BTC. These market reactions highlight a powerful trend: investors are rewarding companies that embrace BTC as a core part of their financial strategy.

Corporate Bitcoin treasuries now exceed 3 million BTC, with a combined value of over $342 billion. Topping the list is U.S.-based Strategy, which currently holds $60.5 billion in BTC. The company is just $8.3 billion shy of overtaking the iShares Bitcoin Trust ETF managed by BlackRock, which stands at $68.9 billion.

Big Tech Eyes Bitcoin as Shareholder Pressure Mounts

Meanwhile, conversations are heating up in Big Tech boardrooms. Ethan Peck, Bitcoin Director at Strive Asset Management, has publicly urged tech giants like Meta, Microsoft, and Amazon to reallocate part of their massive cash reserves into BTC. While Meta and Microsoft shareholders have voted against the move for now, Amazon has yet to make a decision. As more success stories emerge and shareholder pressure grows, it may only be a matter of time before major tech firms leap.

Bitcoin’s momentum in 2025 is unmistakable. No longer just a speculative asset, Bitcoin is being redefined as a core component of modern financial infrastructure. As fiat currencies face continued headwinds and economic instability rises, BTC is increasingly seen as a safer, smarter store of value. With corporations around the world racing to secure their share of the limited 21 million BTC supply, one thing is clear: Bitcoin is not just part of the future, it is the future of corporate finance.

Related | Polkadot (DOT) Trading Volume Surges 29.26%: Is a Big Price Move Coming?