- Bitcoin surges past $110K as traditional corporations across industries, education, healthcare, and housing, adopt it as a reserve asset, marking a shift from retail-driven rallies to institutional FOMO.
- Major firms like Basel Medical ($1B BTC buy) and Genius Group (+40% BTC holdings) lead the charge, signaling broad acceptance beyond crypto-native circles.
- European adoption intensifies with companies like H100 Group and Blockchain Group stacking BTC, reflecting a continent-wide corporate shift toward decentralized reserves.
Bitcoin has soared to an all-time high in 2025, surpassing $110,000 and redefining its position in the global financial landscape. But unlike previous bull runs driven largely by retail investors, this surge is being powered by a surprising new group of participants: traditional corporations across diverse industries. From education and healthcare to housing, manufacturing, and cybersecurity, companies around the world are embracing Bitcoin as a strategic reserve asset.
The recent surge in BTC investment marks a significant shift in corporate sentiment. No longer limited to hedge funds or crypto-native firms, Bitcoin is now being adopted by companies that had no previous ties to digital assets. Leading this wave is Genius Group, a publicly listed education company that increased its BTC reserves by 40%, signaling a deep commitment to integrating crypto into its long-term strategy.
Even more shocking was the announcement from Basel Medical Group, a Singapore-based healthcare firm, which revealed a $1 billion purchase of Bitcoin. This move underscores how companies from traditionally conservative sectors now see Bitcoin not as a risk but as a financial shield against inflation and fiat currency instability.
Europe is also experiencing a surge in corporate Bitcoin adoption. H100 Group became the first publicly traded company in Sweden to implement a Bitcoin reserve strategy, investing 5 million NOK to purchase 4.39 BTC. Similarly, Blockchain Group, a pioneer in the region, recently expanded its holdings by 227 BTC, bringing its total to 847 BTC.
Commenting on this momentum, Coin Bureau CEO Nic said, “Europe is stacking sats at the corporate level,” reflecting the region’s growing corporate appetite for Bitcoin.
Bitcoin Adoption Expands Beyond Finance and Tech
What sets this BTC rally apart is the participation of companies far outside the traditional financial and tech industries. BOXABL, a U.S.-based modular home manufacturer, recently declared BTC as a reserve asset, signaling a shift within the construction industry toward decentralized finance. Meanwhile, electric vehicle retailer JZXN approved a plan to acquire up to 1,000 BTC over the next year.
These developments highlight a key trend: BTC is no longer just a speculative asset; it’s becoming a central piece of corporate treasury diversification strategies across sectors like automotive, real estate, and manufacturing.
Web3-native and cybersecurity firms are also capitalizing on Bitcoin’s momentum. SecureTech, a leading cybersecurity provider, recently adopted a Bitcoin reserve strategy, while Roxom Global raised $17.9 million to build its BTC treasury and expand its blockchain-based media network. These moves reflect a broader ambition to integrate digital assets into next-generation business models.
Institutional FOMO Fuels Bitcoin Surge Past $110000
While retail investors have remained relatively quiet during this rally, institutional FOMO is ramping up. The volume of corporate BTC purchases has surged as companies rush to secure a stake in the limited-supply asset. This trend is most evident in firms like Strategy, which now holds $64 billion in BTC and has announced plans to raise another $2.1 billion to continue its buying spree.
According to data from Bitcoin Treasuries, private and public companies collectively hold over 1 million BTC, accounting for more than 5.4% of the circulating supply. With Bitcoin’s issuance capped at 21 million, this growing corporate interest is expected to place continued upward pressure on price while enhancing BTC’s legitimacy as a store of value.
“Bitcoin breaking through $110,000 reflects the new reality: it’s no longer a fringe asset; it’s a macro instrument,” said Mike Cahill, CEO of Douro Labs. “ETF inflows, sovereign interest, and structurally limited supply drive institutional demand at scale. In a low-yield world, Bitcoin is beginning to look more like a benchmark than a risk.”
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