- Michael Saylor pitched a “Bitcoin collection” to Cristiano Ronaldo following Ronaldo’s luxury watch launch.
- Ronaldo entered the crypto space in 2022, debuting NFTs despite facing a $1 billion lawsuit.
- Saylor predicts Bitcoin could reach $13 million, although interest in the cryptocurrency has waned recently.
Michael Saylor, the founder of MicroStrategy and a leading advocate for Bitcoin (BTC), recently made waves with an unexpected pitch. Saylor proposed a “Bitcoin collection” to football icon Cristiano Ronaldo, one of the most celebrated athletes in the world. The pitch came after Ronaldo posted about his latest luxury timepieces on social media. These timepieces, created in partnership with renowned American jeweler Jacob & Co., are part of a collaboration that began in 2022.
The collection features two standout models, Flight of CR7 and Heart of CR7, both honoring Ronaldo’s legendary football career. Ronaldo’s venture into creating these watches demonstrates his influence far beyond the pitch. The star continues to expand his empire, with his name now linked to high-end jewelry and even cryptocurrencies.
Saylor’s Bitcoin Advocacy
Michael Saylor is no stranger to promoting Bitcoin to prominent figures. He has been one of the loudest voices in the Bitcoin community, relentlessly advertising the cryptocurrency to anyone who would listen. Earlier this year, he famously joked that “the only thing better than Bitcoin is more Bitcoin,” underscoring his unwavering belief in the digital asset.
Saylor’s approach to Ronaldo might seem unconventional, but the MicroStrategy CEO has a long history of promoting BTC to influential individuals. He sees BTC not just as an investment but as a symbol of financial freedom and independence, and he’s committed to spreading this message far and wide.
Ronaldo is no stranger to the world of cryptocurrency either. In November 2022, the football legend launched his own collection of non-fungible tokens (NFTs) in collaboration with Binance, a leading cryptocurrency exchange. His “CR7” NFT collection marked Ronaldo’s official entry into the crypto space, further cementing his status as a global trendsetter.
Despite facing a $1 billion class-action lawsuit last year over Binance’s NFT promotions, Ronaldo remained undeterred. He even unveiled a fourth NFT collection earlier this year, showing his resilience and belief in the future of digital assets.
However, Ronaldo’s foray into NFTs came as the market was already in decline. By late 2023, reports indicated that up to 95% of NFTs had lost significant value, leaving many questioning the long-term viability of the market.
While NFTs may have lost their luster, Bitcoin still holds Saylor’s firm belief. Despite a drop in Google searches and a market that seems less enthusiastic than in previous years, Saylor remains bullish. He has even predicted that BTC’s price could reach $13 million one day. Whether Ronaldo will take Saylor’s advice and invest in Bitcoin remains to be seen, but one thing is certain—both men are no strangers to high-stakes investments.
