Recently, there has been a lot of activity in the cryptosphere. However, the Vasil hard fork’s introduction has been highly anticipated by the Cardano [ADA] community. Several people have commented that the asset was priced excessively during this time, and a few others have noted that it was a ghost chain. The network acquired the moniker “ghost chain” since it wasn’t as well-liked as its competitors. But when support for Cardano poured in from a variety of platforms, things appeared to be shifting for the network.
Amidst all that there’s more to add to the network’s happiness. Cardano (ADA) is the most intimate crypto brand, per the MBLM Top Brand Intimacy 2022 study. The well-known crypto company had a quotient score of 52.6 in the study. Overall, the business came in at number 26, with Disney taking the top spot with a score of 68.1.
Cardano sits after Ford whose score is 52.7 and before Nestle whose score is 52.5. On the other hand, Bitcoin (BTC) scored 51.9, placing 30th overall.
With a score of 43.5, Polkadot (DOT) placed 111th, and Ethereum (ETH) placed 120th with a score of 42.8.
The Brand Intimacy Study by MBLM examines the feelings consumers have for the brands. Artificial intelligence (AI) is used in the study to evaluate how customers feel about the companies. The study looks at intensity, archetypes, and stages to assess how intimate the connection is, based on a quotient score between 0 and 100. The stronger the emotional bond with a brand, the better the score.
Additionally, out of 19 industries, cryptocurrencies were added to the list for the first time, debuting in position 8. Cryptocurrencies have done better than conventional financial services, according to MBLM. The researchers highlighted the need for regulation and investor protection in order to achieve sustainability.
Cardano’s ‘oomph’ factor
According to the study, Cardano’s creators’ efforts gave it a competitive advantage over Bitcoin (BTC), the first cryptocurrency.
Cardano’s success was largely attributed to its ability to reduce risks and lower investment costs. The report also draws attention to the network’s branding, which presents it as a platform for helping changemakers.
The strongest archetype for Cardano, according to the research, is indulgence. Furthermore, “in some type of intimacy with the brand” are 41.1% of users.