Daehong Communications, a prominent advertising agency affiliated with the Korean conglomerate Lotte Group, has recently partnered with Chainlink Labs, the developer of the Chainlink Network.
This collaboration aims to bolster Lotte Group’s Web3 initiatives, including its NFT projects, by leveraging Chainlink’s verifiable randomness feature provided by Chainlink VRF.
Daehong Communications, known for its comprehensive marketing solutions, has been a key player in the advertising industry. The agency has excelled in various areas, including advertisement planning and production, marketing, brand consulting, digital marketing, promotion, and design.
By joining forces with Chainlink Labs, Daehong Communications aims to bring high-quality Web3 services to Lotte Group’s NFT projects, according to the announcement post.
Through this partnership, Lotte Group’s NFT projects will benefit from enhanced transparency and verifiability, ensuring fairness and value for their customers. Both plan to launch Lotte Group’s NFT projects and provide a diverse range of high-quality Web3 services.
Leveraging Chainlink For Lotte Group’s NFT Projects
This collaboration allows Lotte Group to create dynamic NFTs that evolve in real-time based on external conditions, utilizing Chainlink VRF in their L.PASS offering.
The advantages of the partnership extend beyond Lotte Group’s NFT projects. Lotte Group can leverage Chainlink services across various business areas, including Lotte Hotels & Resorts, Lotte World, Lotte Duty-Free, Lotte Home Shopping, and Lotte Wellfood.
It opens up exciting possibilities for the conglomerate to integrate blockchain technology and Web3 services throughout its operations.
Daehong Communications has a track record of presenting innovative solutions to its clients, and the launch of its NFT business has positioned it as the primary Web3 outlet for Lotte Group.
The agency plans to develop various unique and extensive NFT projects, catering to market trends and providing an enhanced customer experience. Leveraging Lotte Group’s infrastructure and decades of marketing expertise, Daehong Communications aims to deliver an unprecedented Web3 experience to its clients.
Additionally, in line with Lotte Group’s NFT ecosystem, Daehong Communications will issue ‘L.PASS,’ a random box-type NFT that grants holders exclusive participation in future NFT projects offered by Lotte Group.
L.PASS holders will have priority access to purchase collections through drawings, with Chainlink VRF ensuring that the selection process is genuinely random and transparent. The distribution of L.PASS will initially be offered to Bellygom NFT project holders, followed by Daehong’s Web3 partners.
Nevertheless, the partnership marks a significant step for Lotte Group’s Web3 initiatives. With these two entities’ combined expertise and resources, Lotte Group is poised to deliver cutting-edge NFT projects and redefine the Web3 experience for its clients and customers.
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