On 4th April, Charles Hoskinson the founder and face of Cardano tweeted about how he had a conversation with McCann today and was pretty impressed with the presentation the company put up for new marketing and branding tactics.
McCann is a world-famous global advertising and marketing agency that runs in over 120 countries. Back in December 2019, Cardano disclosed how the protocol company was working with the global advertising agency, as its brand strategy and design agency. The announcement directed how McCann would be tasked with realigning the Cardano brand with the company’s mission.
A couple of hours after the tweet Charles Hoskinson went live on YouTube to talk about COVID-19 and the development of Cardano.
Charles said, that the marketing of Cardano and the PR of Cardano, the vision behind Cardano is a really big endeavor. There are a lot of different entities that are involved in the commercialization, presentation, and explanation which is why the protocol company wants to be transparent and talk about the roadmap of where Cardano is going and who all are involved.
Elaborating the marketing side of Cardano, Charles talks about the different divisions in the company such as Media Relations Specialists, Communications Specialists, Product Marketeers, Campaign Marketing and Community Managers. In addition to this, there are three external firms that work with commercialization in marketing.
Additionally, he spoke about how PwC has been helping out Cardano IOHK to hold several workshops recently one of which was held in London before the pandemic broke out.
Hoskinson even spoke about how the company discussed branding colors to campaign ideas indicating that the output of the presentation by McCann was productive.
He even spoke about how the presentation helped them launch Shelley at the same time as they launch the “Cardano rebranding card”. Adding that the most significant asset during the launch would be Cardano.org website.
Under the hood, a big team is working across all three organizations [ Cardano, Cardano Org, and IOHK] with external vendors to completely rebuild the Cardano.org website as the entry point into the Cardano ecosystem. The entry point works for people from all the sectors be it investment, development or governance.
In addition to this, the upcoming ORG. The website of Cardano will also move around rich content in terms of static, dynamic and interactive material.
The branding refresh will be taking an additional 6-8 weeks of work along with other activities that they’re pushing forward in addition to the product marketing of Cardano Ouroboros – their new Proof-of-Stake algorithm and more.
For more information, you can check out Charles Hoskinson’s video here: