Prominent cryptocurrency exchange, Coinbase has been under fire following its recent tiff with its users. This did not stop the exchange from moving forward and making progress. In a recent development, the exchange went on to hire its latest chief marketing officer.
Coinbase was called out by an array of users after their funds disappeared without an explanation. Despite this abrupt loss of funds the lack of customer support was what angered the users. The crypto exchange received a lot of backlash for this move. Moving on and focusing on the marketing side of the company, Coinbase decided to recruit Kate Rouch, who was previously working for Facebook.
The exchange welcomed Rouch and revealed her role in the potential development of the platform.
Coinbase recruits former Facebook exec
In its latest blog post, Emilie Choi, the platform’s chief operating officer, went on to welcome Rouch into the company and noted that she would be responsible for looking after the platform’s global brand. Along with this, product, as well as performance marketing, would be overseen by Rouch.
Rouch served Facebook for over 11 years. Now bidding adieu to her role as the global head of brand and product marketing at the social media platform, she was hired by one of the USA’s most prominent exchanges.
Speaking about her latest position, Rouch stated,
“I am so inspired by what I’ve learned about crypto, and the vast ecosystem it is helping to usher forth. At its core, Coinbase is about creating more economic freedom for people. It is a mission I feel passionately about. I can’t wait to get started helping to introduce millions more people to the benefits of crypto.”
Additionally, Rouch hopes to bring millions of more people into the cryptocurrency ecosystem. Several people from prominent firms have been venturing into the crypto space. This further points out the rate at which the crypto-verse is growing.