According to Reuters, the Walt Disney Company has named an executive to supervise its metaverse strategy, as per an email issued to employees by Disney Media & Entertainment Distribution (DMED) Chief Executive Bob Chapek on Tuesday.
White has 25 years of expertise in technology and administration. Before joining Disney in 2011, he worked as the chief technology officer at Apollo Group and spent a decade at Yahoo, where he held various positions of leadership roles, including director of strategy and technology.
Mike White, a senior vice president of Next Generation Storytelling and Consumer Experiences in the Media and Entertainment Distribution group, has been promoted. He’ll play a key role in defining how customers associate with the Entertainment colossus’s upcoming metaverse. He will also cooperate with the company’s creative teams. In the email, Chapek wrote,
“For nearly 100 years, our company has defined and re-defined entertainment by leveraging technology to bring stories to life in deeper, more impactful ways. Today, we have an opportunity to connect those universes and create an entirely new paradigm for how audiences experience and engage with our stories.”
Disney is set to go on a metaverse voyage, according to Chapek, who announced it last November. He went on to say that merging components from the physical and digital worlds, will develop the narrative. He refers to the metaverse as the “next great storytelling frontier” and a strategic priority for the organization.
Disney joins the list of brands on the Metaverse
The crypto world has been flooded with stories about metaverse in recent weeks, and Mark Zuckerberg’s quest of this digital cosmos has only increased its appeal.
Along with Disney, there have been so many industries that have joined the virtual universe. Companies like Microsoft, Facebook, Samsung, and even brands like Alibaba, Zara, Gucci, Louis Vuitton, Victoria’s Secret, and now the global leader in the financial sector, JP Morgan has joined the metaverse family.
JP Morgan’s authorized Ethereum-based services are known as Oynx. The same name refers to a virtual lounge that allows organizations and corporations to enter the metaverse.
However, aspects of the metaverse constantly evolve at a staggering rate. The unbalanced risk of being lagged compensates for the little initial investment needed to get started and experience this new digital landscape.