In a significant development for Ethereum Name Service [ENS] users, GoDaddy, the world’s largest domain registrar, has entered into a collaboration with the blockchain-based naming system. This partnership marks a major stride towards integrating the ENS ecosystem with mainstream domain registration services, bringing the capabilities of Web3 to GoDaddy’s extensive user base.
To facilitate a seamless experience for its customers, GoDaddy has introduced a dedicated section within its domain management interface. This innovative feature allows users to effortlessly associate an Ethereum address with their domain names, fostering integration with numerous applications across the Web3 landscape. The process is designed to be user-friendly, requiring no additional expenses or technical expertise.
Once configured, these domain names can serve as substitutes for Ethereum addresses in various web3 applications, spanning wallets, block explorers, NFT marketplaces, and more. This move aligns with ENS’s historical role of complementing existing internet infrastructure, with the added benefit of avoiding the substantial transaction fees previously associated with importing DNS names into ENS.
A notable milestone in this collaboration is the integration of gasless DNSSEC, a feature introduced through ENS DAO’s approval of EP5.1 on January 29. This feature enables the utilization of DNS domains in ENS without incurring transaction fees. GoDaddy stands out as the inaugural registrar to embrace this innovative addition to the ENS ecosystem.
The strategic alliance between GoDaddy and ENS aligns with the vision outlined by Ethereum co-founder Vitalik Buterin in the ENS documentation. Buterin emphasized the potential efficiency gains that domain names could bring to layer 2 solutions on the Ethereum network.
Ethereum’s Efficiency Overhaul
Notably, he called for layer 2 solutions to operate on trustless, Merkle-proof-based CCIP resolvers and stressed the importance of making ENS affordable by allowing subdomains to be registerable, updateable, and readable directly on layer 2 solutions.
This collaborative effort is part of a broader initiative outlined in the ENS documentation, emphasizing the necessity for ENS to offer resolution services across the entire Layer 2 ecosystem. The goal is to empower ENS users to leverage the efficiencies provided by layer 2 solutions.
Following Vitalik’s recommendations, the ENS team and the wider ENS and Layer 2 community have been actively engaged in developing a “Layer 2 bridge.” This initiative underscores the commitment to further integrate ENS with existing infrastructure and enhance its accessibility and utility in the evolving Web3 landscape.