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You are here: Home / News / Ethereum’s Lubin Sparks Wall Street Interest in DeFi with Bold Treasury Strategy Vision
Ethereum

Ethereum’s Lubin Sparks Wall Street Interest in DeFi with Bold Treasury Strategy Vision

June 17, 2025 by Mishal Ali

Key Takeaways:

  • Ethereum co-founder Joseph Lubin believes Wall Street adoption hinges on profit-focused DeFi access and treasury exposure.
  • Fundstrat’s Tom Lee highlights $SBET and $MSTR as early blueprints bridging Bitcoin and Ethereum with traditional finance.
  • Regulatory fears are easing, creating a friendlier environment for enterprises to adopt decentralized finance and token issuance.

Joseph Lubin, the co-founder of Ethereum and the CEO of ConsenSys, has brought to the surface a great interest in the financial circles through his framing of treasury strategies on Ethereum (ETH) and Bitcoin (BTC), stating that he is only opening up Wall Street to decentralized finance.

Lubin first pointed to firms such as MicroStrategy ($MSTR) and Semler Scientific ($SMLR) that rolled out bold Bitcoin-forward treasury plans, calling them the original road map. Now, with SBET, a new treasury tool built around staking Ether, he sees that same play starting to form around ETH.

ETH and BTC (and some other digital asset) treasury strategies are the first large scale onboarding of TradFi onto DeFi.

How do we get Wall Street to care about decentralized protocols and the evolution to a more decentralized web and global economy?

Wall Street will care about… https://t.co/wfSApkKpzv

— Joseph Lubin (@ethereumJoseph) June 16, 2025

Tom Lee, Fundstrat’s chief investment officer, recently spotlighted the GRNY ETF and SBET as bridges linking DeFi directly with old-school capital markets. Lubin replied that steady, easy-to-use profit streams like these will lure more Wall Street money into Ethereum’s growing ecosystem.

Soon earnings calls, plus outlets such as CNBC and Bloomberg, are expected to analyze staking tactics and yield farming, pushing digital assets even deeper into everyday finance conversation.

Ethereum’s Scaling Unlocks Adoption Potential

Lubin stressed that Ethereum is now well-positioned to support global-scale applications with its improved scalability and affordability post-upgrades. As Ethereum shifts toward an environment suitable for mass adoption, enterprises are finding DeFi more attractive and feasible.

With clearer rules now on the books and less fear of sudden SEC crackdowns, companies are finally willing to mint tokens and test out decentralized ideas. As a result, traditional Web2 developers and corporate teams are looking at Ethereum not just as a trading asset but as a full tech stack.

Blockchain researcher Adam Cochran notes that today’s friendlier regulatory mood lets builders play without constant worry about banking bans or lawsuits, so they feel safe adding Web3 features to everyday products.

Community Ownership Becomes a Draw

Profit is no longer the only lure. Many teams now appreciate Ethereum’s open, community-run model, where users share ownership, govern changes, and actively upgrade apps.

That stands in sharp contrast to Web2, where value is often squeezed from user data and power stays locked in centralized servers. Joseph Lubin of Consensys argues that a true turning point will arrive once Wall Street dives deep into DeFi, normalizing these tools and nudging Main Street through easy-to-use apps.

If he’s right, the next wave of financial change might grow from a rare mix of institutional money and grassroots stewardship.

Related Reading | Avalanche (AVAX) Price Prediction: Is a Breakout to $120 Coming Soon?

Filed Under: News, Blockchain Tagged With: Bitcoin (BTC), Blockchain, Cryptocurrency, Ethereum (ETH), MicroStrategy ($MSTR), Semler Scientific ($SMLR)

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