One of America’s biggest fast-food chains, Arby’s is getting ready to enter the metaverse.
To be a part of the metaverse, Arby’s, a fast-food restaurant company located in Atlanta, Georgia, has filed trademarks with the United States Patent and Trademark Office (USPTO).
According to its documents, it intends to sell virtual food and drink items. In addition, the business plans to open a virtual restaurant that will serve both virtual and actual food.
According to one of the brand’s applications, the virtual restaurant would also provide home delivery.
Arby’s will face tight competition in the metaverse
In the metaverse, Arby’s already faces stiff competition. McDonald’s, America’s largest fast-food company, submitted several identical trademark applications in the US last month, exposing ambitions to serve virtual meals and run an online virtual restaurant under its logos, according to U.Today.
Naturally, some people would think that the concept of virtual food in the metaverse is absurd.
People busy distributing in the Metaverse won’t have to put down their VR headsets to have food delivered straight to their doorway, according to Josh Gerben, a trademark attorney who routinely analyses metaverse-related applications from large firms.
Burger King joined the bandwagon
Burger King has metaverse ambitions in the works. The business has applied for a trademark to sell “virtual food items” and “virtual restaurants,” according to the application.
According to recent filings, the Florida-based burger restaurant also intends to sell non-fungible tokens (NFTs).
Can you eat in the metaverse?
According to futurists, we will soon be spending a significant amount of our lives in virtual reality. Our computerized avatars will be able to work, shop, exercise, and even date. But how can food blend in with all of this?
Metaverse’s capability of resolving the main issue, which is that you can’t smell or taste the food is still questionable. Even though you can’t physically eat a meal online just yet, the first dining-related metaverse initiatives demonstrate how food has always been about more than just consumption.
It is visioned that people will build real-life relationships via blockchain-powered resto clubs, funding in food and beverage firms via NFTs, and more as the floors are laid.