As Bitcoin and the cryptocurrency industry grows, so does mainstream adoption. There is no question that bitcoin adoption is on the rise, real-world uses are continuing to emerge and widespread mainstream adoption is very evident.
Last Thursday, Fold announced that it has joined Visa’s Fintech Fast Track program, offering a co-branded Visa card enabling users to spend in dollars and receive Bitcoin (BTC) rewards.
The fold is a mobile app allowing customers to receive bitcoin while they shop at retailers. Users will be able to spend dollars with the Fold card and earn bitcoin back for every purchase made with the card.
Bitcoin can be preferred to Fold’s customers over airline miles, loyalty points and other incentive schemes unique to the store.
“By joining Visa‘s Fast Track program, exciting Fintechs like Fold gain unprecedented access to Visa experts, technology, and resources,”said Terry Angelos, SVP and Global Head of Fintech, Visa. “Fast Track lets us provide new resources that rapidly growing companies need to scale with efficiency.”
Fold CEO Will Reeves commented, “The Fold card provides an easy way for consumers to earn rewards in bitcoin for their everyday spending. What we noticed at Fold is that plenty of people are interested in participating in the growing bitcoin economy but aren’t sure how to get started. Fold makes it easy for anyone to get their first piece of bitcoin when using the Fold card to earn bitcoin rewards on any purchase.”
The Fold Card launch marks a significant landmark in the crypto-currency industry’s maturation. Like its app, Fold is striving to make Bitcoin enjoyable and accessible to everyone. Fold customers have added benefit from earning bitcoin back for any purchase. And the firm hopes to be able to bring a flood of consumers to the most valuable digital asset in the world.