The non-fungible token or NFT wave has hit everyone. Prominent cryptocurrency exchange, FTX decided to dive deep into the NFT market. This time the exchange has an array of platforms following suit.
NFTs managed to glide under the crypto spotlight and several platforms within and outside the crypto market began viewing NFTs as a promising sector. NFTs have found their way into an array of industries including entertainment, sports, social media and several others. Further elevating its interest in NFTs, FTX went on partner with Dolphin Entertainment to roll out a NFT marketplace particularly for sports and entertainment.
The exchange took to Twitter to announce its venture into the NFT marketplace. The tweet read,
“We’re beyond excited to team up with Dolphin Entertainment to create an NFT marketplace for major sports and entertainment brands.”
FTX ventures into the NFT space
While sports would be a major focus, NFTs related to film, television, music, gaming, eSports, culinary, lifestyle, and charity industries would also be found in the marketplace. FTX revealed. The president of FTX.US, Brett Harrison, spoke about the platform’s latest venture and said,
“Dolphin’s reach and scale across all of pop culture is very impressive to us. We are excited to build marketplaces with Dolphin, both because of their ability to access content and IP, but also because they are leaders in public relations and influencer marketing for every major vertical of entertainment. With that said, there are several items on the horizon that we can’t wait to launch together.”
Bill O’Dowd, the CEO of Dolphin Entertainment, was also excited about this new association. He was glad that users would have a place that provides a seamless user experience and houses both the wallet and the product under the same roof.
NFTs have found a prominent place in the sports industry. Recently, the NFT of Andy Murray’s Wimbledon managed to garner a whopping $178K in an auction. Several NFL players including the Manning brothers, Tom Brady, and several others have dived into this space.