Recently unveiled by Twitter CEO Jack Dorsey, Twitter is on a mission to build a new decentralized social media protocol called “Bluesky.” This new initiative on Twitter reportedly received several hiring applications within a couple of hours of the announcement.
Essentially, Jack Dorsey has always been an adherent of Bitcoin and the decentralized ecosystem. This time, Jack is funding a small team of researchers with a vision to build an “open and decentralized standard for social media.” By doing so, he intends to make Twitter as a client for that standard. This process isn’t undoubtedly quick and easy. Instead, it could take years to get into the process. As tweeted by Jack, the project is called “Bluesky,” and currently, the project is simply a name. However, Twitter CTO Parag Agarwal is tasked to spearhead the hiring process for the project.
Twitter is funding a small independent team of up to five open source architects, engineers, and designers to develop an open and decentralized standard for social media. The goal is for Twitter to ultimately be a client of this standard. 🧵
— jack 🌍🌏🌎 (@jack) December 11, 2019
As per the series of tweets, Parag Agarwal will initially hire the lead for the project, who will then be responsible for building a team of five people. Consequently, Bluesky tweeted that there are several DMs they’ve received, which require some time to get through them all. The tweet reads as follows;
Thanks all for the warm welcome! Overwhelmed with the number of DMs we’ve received! Going to take us some time to get through them all. Our first goal is to find a lead for the project who will then build the team and set the strategy. It will likely take a few months.
Twitter CEO further asserts that it was their call to make Twitter increasingly centralized for several reasons. Still, for many other reasons, it is now required to take a new path to make Twitter a decentralized social media. He elaborated a few reasons behind his vision to build a new standard for new decentralized social media protocol;
Centralized enforcement of the global policy to address abuse and misleading information is unlikely to scale over the long-term without placing far too much burden on people.
Second, the value of social media is shifting away from content hosting and removal, and towards recommendation algorithms directing one’s attention.
Third, existing social media incentives frequently lead to attention being focused on content and conversation that sparks controversy and outrage, rather than a conversation that informs and promotes health.
Finally, new technologies (Blockchain) have emerged to make a decentralized approach more viable.
Over the past few years, twitter conversation has become a centre point for people to familiar with what’s happening around the world. Besides, few media publications prefer tweets as the base for their further research, which eventually engaged their audience with the conversation happening around that particular tweet.
More so, Jack mentioned that his idea to transform social media from a centralized version to a more decentralized version was partly inspired by Mike Masnick, founder of Techdirt. Notably, Mike believed in protocols, not platforms for the internet.
As for now, Twitter’s new open-source, decentralized protocol, Bluesky, is still an idea and is unique to the world. Moreover, it has yet to announce the head and other team members who will be managing it.
Stay tuned with Tron Weekly Journal to know more…
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