KPMG in Canada stated that it had finalized the purchase of a digital art NFT from the World of Women collection.
Benjie Thomas, Managing Partner, Advisory Services, commented on the purchase. A spokesman informed through an email that the NFT, Woman #2681, was acquired on February 13 for 25 ETH before being moved to a second wallet.
He stated that this acquisition represents their optimism in the future expansion of NFTs and also in the value of WoW and its mission.
He went on to say that NFTs allowed businesses to communicate with their consumers in new ways and allowed for the secure digitalization of assets.
“NFTs have a wide range of applications. Retailers and sports leagues and auction houses, celebrities, and non-profits are already using NFTs to sell their brands, attract talent, generate value, raise awareness for issues, and engage with customers.”
Kareem Sadek, co-leader of KPMG’s crypto assets and blockchain services, stated. He also believes that web3 will revolutionize the way consumers connect with companies, socialize, and exchange digital assets.
The company also stated that it owns kpmgca.eth, an Ethereum Name Service (ENS) domain name that makes it easier to utilize wallet addresses.
WoW NFT collection opening doors for female empowerment
The WoW, or World of Women, group wants to recruit more individuals into the NFT environment, particularly women, and to create a more inclusive web3 platform. Through charitable giving, the group promotes women’s and environmental initiatives all across the world.
Their first NFT collection debuted in July 2021, with the second set to debut in 2022.
10,000 first edition NFT artworks of varied, inspirational, and powerful women living on the blockchain are included in the WoW collection. Many of their female avatar art pieces have become sought-after collectibles.
The purchase by KPMG follows a cryptocurrency investment in Bitcoin and Ethereum. To meet the firm’s declared environmental, social, and governance (ESG) obligations, KPMG acquired carbon offsets to maintain a net-zero carbon transaction.
Although this is the firm’s first NFT investment, it is not its first excursion into digital assets. It plans to leverage its knowledge of the digital asset market to assist customers in developing effective strategies.