Mainstream media has undoubtedly been fascinated by the growing presence of cryptocurrency organizations and industries. This was again evidenced when CNBC’s latest Upstart 100 list added Lolli; a Bitcoin rewards application organization to its roster.
With the addition, Lolli becomes the only Bitcoin-related company topping the list amongst 99 other companies across the globe. According to CNBC:
“The companies that made this year’s Upstart 100 list represent nearly every sector of the economy, from enterprise software and finance to insurance, health care and retail. They come from 10 different countries, 16 U.S. states and DC.”
A mammoth 6000 companies had applied to be on the list with the metrics to be judged being scalability, customer and user growth, workforce diversity, intellectual property, sales growth, and industry life-cycle stage.
Alex Adelman, the CEO, and co-founder of Lolli stated:
“Honored to share that we just made CNBC’s 2019 Upstart 100 list, highlighting the world’s top start-ups to watch! Thankful for our team, partners, & YOU, our incredible community for all you do to advance our shared mission of making bitcoin more accessible to all.”
The list was prepared to look at the promises offered by companies as well as comparing their proposed valuations. The start-ups that made a list had all raised capital under $50 million, keeping valuations at non -exorbitant rates while achieving their goals. The alignment towards new companies comes in the wake of the unicorn market showing “frothy, fadlike market trends.”
Lolli had shot to popularity after tie-ups that enabled it to penetrate the cryptocurrency market easily. The application gave users the option to gain Bitcoin while shopping through the app, thereby creating a win-win situation. Perhaps one of Lolli’s most significant wins came when, with its latest tie-up with e-commerce giant Alibaba. The company recently partnered with Alibaba to offer Bitcoin rewards through the application on 11/11/19 or a single day.
The day is considered the equivalent of the US Black Friday shopping spree, and Lolli’s integration has sure set the cryptocurrency industry buzzing. Adelman had then said that the tie-up is a step to connect two large economies that is China and the US.
The offer was only valid for US users, but the company claimed that there are plans to expand it internationally too. Lolli stated that this would give users across the globe easy access to Bitcoin, which will then translate into total adoption.
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