- Metaplanet Surpasses 10,000 BTC after acquiring 1,112 BTC worth $117.2M, overtaking Coinbase’s Bitcoin holdings.
- $210M Zero-Interest Bonds Issued to fund further BTC purchases, mirroring MicroStrategy’s debt-driven strategy.
- Targeting 210,000 BTC by 2027, the firm aims to become one of the world’s largest corporate BTC holders.
Metaplanet has officially entered Bitcoin’s institutional elite, surpassing Coinbase in total BTC holdings and signaling a new phase in corporate treasury strategy that puts Bitcoin at the center of long-term growth.
On Monday, the Tokyo-based investment firm announced the acquisition of 1,112 BTC worth approximately $117.2 million, pushing its total holdings to exactly 10,000 BTC a milestone it had set as a 2024 benchmark. The news marks the company’s transformation from a domestic investor to one of the most aggressive corporate Bitcoin accumulators globally.
The purchase was confirmed by CEO Simon Gerovich on X (formerly Twitter), who stated that the firm acquired the coins at an average price of $105,435 per BTC. At the time of the announcement, Bitcoin was trading at around $105,831, according to CoinGecko.
Metaplanet’s total BTC investment now exceeds $947 million, with an average acquisition cost of $94,697 per coin.
Metaplanet Issues $210M Zero-Interest Bonds to Buy More Bitcoin
The announcement came as Metaplanet’s board approved a massive ¥33 billion ($210 million) bond issuance to EVO Fund, a Cayman Islands-based investor. The zero-interest bonds, part of Metaplanet’s 18th bond series, are scheduled to mature in December. A regulatory filing indicates that proceeds will go toward further Bitcoin accumulation, though it remains unclear if the latest 1,112 BTC purchase occurred before or after this issuance.
This strategy of bond-backed Bitcoin buying mirrors MicroStrategy’s model, which Metaplanet has openly referenced as a blueprint. On June 2, it also purchased 1,088 BTC at an average price of ¥15.5 million (~$108,600) per coin.
The Tokyo market responded immediately. Metaplanet’s stock jumped over 17% to 1,769 yen on Monday, according to Yahoo Finance. Year-to-date, the company’s stock is up more than 408%, and an eye-watering 4,800% over the past year, despite becoming the most shorted stock in Japan.
A unique performance indicator Metaplanet tracks, called Bitcoin yield (BTC holdings relative to fully diluted shares), surged to 309.8% in Q4 2024 and has already hit 87.2% in Q2 2025, reflecting rising confidence among its investor base.
Metaplanet Targets 210000 BTC by 2027
Metaplanet’s journey is remarkable. Once a struggling hotel operator, the firm reinvented itself in April 2024, launching a full-scale Bitcoin strategy. Just over a year later, it now ranks above Coinbase Global, which holds 9,267 BTC, based on data from Bitbo.
The firm has unveiled an ambitious roadmap, it plans to grow its Bitcoin treasury to 210,000 BTC by the end of 2027. To stay on course, Metaplanet must acquire 200,000 additional BTC over the next 18 months, a target that will require significant capital and conviction.
Metaplanet is not alone. A growing number of companies are reimagining balance sheets through a Bitcoin-centric lens. As of June 2025, 116 public firms hold BTC, including newcomers like GameStop and Sweden’s H100, alongside heavyweights such as Tesla and Marathon Digital, each with over $1 billion in BTC.
Despite Bitcoin’s recent dip from $110,000 to $103,000 amid geopolitical uncertainty, institutional demand has not waned. ETFs recorded five consecutive days of inflows, totaling more than $1.3 billion, according to Farside Investors.
Industry leaders like Michael Saylor and Bitwise CEO Hunter Horsley continue to champion Bitcoin’s role as a new digital reserve asset, with Horsley predicting it could one day rival the $30 trillion U.S. Treasury market.
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