Hello Sunshine, a media company founded by Reese Witherspoon, has partnered with World of Women (WoW), a non-fungible tokens (NFT) community dedicated to breaking down barriers in the misogynistic world of cryptocurrencies while embracing diversity and equality. This barrier-breaking move was announced by World of Women on their Twitter handle on Friday, 18 February 2022.
World of Women began in July 2021 with 10,000 female-created artworks. It is now becoming one of the most valuable and successful non-fungible token providers.
Hello Sunshine will enhance the World of Women character world and trademark into entertainment products such as feature films, narrative, and reality TV shows as part of the deal. The initiative is yet another indication of non-fungible tokens’ rising appeal and the value they may provide to conventional media organizations on the hunt for intellectual property. Witherspoon stated,
“While the crypto and NFT space is largely dominated by men, there are inspiring leaders like World of Women creating incredible communities for women during this massive shift for media and technology.”
In cooperation with other various women-led non-fungible tokens initiatives, they would also launch a Hello Sunshine x World of Women live event. The purpose is to inform women about this changing area. The second series of non-fungible tokens from World of Women will be launched in 2022. According to reports, the company’s digital art may now sell for six figures and now have earned over $120 million in trade.
Curio and Universal Music Group have teamed up to create NFT Fan Collections
Curio, the non-fungible tokens forum for entertainment brands and musical artists, and Universal Music Group (UMG), the music-based entertainment company, have announced, on 17 February 2022, that the duo will partner to create non-fungible tokens projects.
Michael Nash, Universal Music Group’s Executive Vice President, Digital Strategy, said,
“With Curio, our labels will have a secure and dedicated platform to host these premium projects and provide new opportunities for collectors and fans from around the world to acquire unique pieces, inspired by their favorite artists and labels.”
Curio released its first non-fungible tokens in February last year, after launching in 2020. Over 75,000 pieces of digital art with media brands have been issued by the organization to date.
That being said, the firms are collaborating to release the inaugural issue in March, which will feature Capitol Music Group star, Calum Scott.