In the dynamic landscape of blockchain networks during 2023, Polygon (MATIC) quietly demonstrated strong performance, outshining competitors in crucial metrics. While many may have overlooked the platform’s achievements, recent data disclosed by Flipside brought to light the impressive standing of Polygon in the blockchain arena.
The report “Ethereum and Polygon Led the Pack with 30.6MM Acquired Users in 2023” revealed the extent of the competition between Ethereum and Polygon, with the latter securing a notable position higher than all major blockchain networks.
The observed networks attracted a staggering 62 million acquired users throughout the year. Ethereum took the lead, amassing a total of 15.4 million acquired users over the 12 months. Polygon closely followed suit, securing 15.2 million acquired users. In stark contrast, Avalanche found itself at the lower end of the spectrum, with a modest 2.5 million acquired users, more than a third of which were acquired in the months of May and June alone.
A recurring trend in user acquisition was evident across most observed chains throughout the year. Growth peaked in May, underwent a decline during the summer and fall, and experienced a partial recovery in November and December.
Polygon’s Record-Breaking Monthly Acquired Users
Polygon kicked off the year with a remarkable achievement, acquiring 2 million users in January alone, constituting over 40% of the network’s total acquired users for the entire year. Despite a consistent decline in monthly user acquisition over the year, the network maintained a favorable position compared to other networks. Even in February, the network’s least active month, Polygon still acquired 694,000 users, surpassing average monthly acquired user volumes on other chains throughout 2023.
On the other hand, Avalanche experienced a fluctuating trajectory in user acquisition throughout 2023. However, Avalanche’s overall acquired user growth remained relatively low throughout the year compared to most other chains. The network’s high volatility in month-to-month acquired user growth, second only to Solana, suggested a reliance on specific events and catalysts rather than organic discovery for user growth in 2023.
Nevertheless, while Ethereum maintained its stronghold, Polygon emerged as the dark horse, making waves with its consistent performance and user acquisition prowess in the highly competitive blockchain landscape 2023.
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