Omni, the San Francisco based marketplace, has decided to shut down its operations as it revealed it could not keep up with the economics of rental as well as finding space to convert into storage units. The organization, which had become famous for providing sustainable rental options is one of many victims who have fallen on the sword of late.
Twenty nineteen spelled multiple issues for Omni as the company had even sold some of its sectors to another direct competitor. Along with the latest closure announcement, Omni has also stated that ten of its core engineers will be shifting to Coinbase, the world’s largest cryptocurrency exchange based on users. A company spokesperson also added:
“We’ll be winding down operations at Omni and closing the platform by the end of this year. We are proud of what we built and incredibly thankful for everyone who supported our vision over the past five and a half years.”
Coinbase claimed that the engineers were of top-notch quality and that they would fit in seamlessly with the organization. The exchange stated that they would be contributing to new projects within Coinbase, but no further information was revealed about it. Tim McLeod, the Chief Executive Officer [CEO] of Coinbase, had not made any public comments as of yet, but many are expecting a formal release to be out in the open soon.
Omni has been on a slow decline, and the shut down does not come as a surprise to many in the space. Back in October of this year, the rental company had started talks with Coinbase although they had declined to admit to any sort of slowdown then.
Users and investors became aware of the red flags after the company laid off seven members from its team as well. This came as a surprise top many as the company had raised $25 million from the Brad Garlinghouse led Ripple. The cryptocurrency company had placed its faith in the rental business with the assurance that people would pay a few bucks to rent commodities like drills, bicycles, or bags.
The company triggered its sell-off to rival Clutter after it realized its slump towards the second half of the year. The Softbank banked Clutter had agreed to the deal on the heels of a $200 million investment. After the Clutter acquisition, Omni released a statement saying:
“This deal allows us to double down on our rentals business and focus 100 percent of our efforts on empowering everyone to access the items they need when they need them.”
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