Ripple secures fourth place in MBLM’s 2026 crypto brand intimacy ranking, surpassing Bitcoin and Ethereum in emotional connection metrics.
The study highlights trust, loyalty, and perceived utility rather than market capitalization, signaling a shift in how strength, trust, and loyalty are increasingly measured across markets.
Global brand-intimacy research firm MBLM released the latest industry ranking on Tuesday, February 17, 2026. Ripple ranks fourth overall, evaluating emotional connection rather than financial scale.
Only Solana, Polkadot, and Tether rank higher. Bitcoin and Ethereum, widely seen as industry leaders, appear lower in the ranking, securing sixth and tenth positions despite their dominance in capitalization discussions.
Source: MBLM
MBLM’s model prioritizes emotional engagement. It tracks trust, attachment, and perceived utility. Traditional performance indicators such as token price, trading volume, and market capitalization carry no weight.
The ranking highlights how user perception increasingly shapes competitive positioning within the digital asset landscape.
Also Read: Ripple USD (RLUSD) Launches on Binance With XRPL
Ripple’s Enterprise Focus Drives Blockchain Credibility
Ripple’s strong performance reflects deliberate brand positioning. The company consistently emphasizes enterprise-focused blockchain solutions.
Its messaging centers on reliability, compliance, and real-world financial applications, particularly cross-border payments.
Banking infrastructure partnerships further reinforce its practical orientation. These factors collectively influence how users assess credibility, stability, and long-term relevance within volatile markets.
Regulatory developments contribute to this perception. The network has secured multiple operational licenses across key jurisdictions, including a recently obtained Electronic Money Institution license in the United Kingdom.
Regulatory clarity reduces uncertainty for users and institutions. Licensing progress appears to deepen confidence while supporting broader institutional acceptance.
Institutional relationships also shape brand intimacy outcomes. Ripple’s partnerships extend across financial entities and payment providers.
These collaborations reinforce its enterprise identity, signaling durability rather than experimentation. MBLM’s findings suggest these elements resonate strongly with users who prioritize utility, reliability, and structured ecosystem development.
XRPL Drives Institutional Confidence With 11th Position
The XRP Ledger has established its own position in the rankings. The XRP Ledger has achieved the position of eleventh in the ranking of the crypto brands under consideration.
The XRP Ledger has surpassed many of its big-brand competitors, such as Binance, Coinbase, Chainalysis, USDC, and so on. The achievement shows the XRP Ledger’s growing visibility and emotional connection, even beyond the Ripple brand.
The technology design of XRPL has a bearing on its public image. The system values speed, efficiency, and cost-effectiveness in payment transactions.
The community has been a driving force in the project. The support was enhanced during the protracted legal battle for Ripple, which was a test of endurance, loyalty, solidarity, and unwavering belief in the project.
Also Read: Ripple Partners with Aviva Investors to Tokenize Funds on XRP Ledger
