Sandbox and Time partner to create “Time Square” in the metaverse

Time and Sandbox have joined forces to create “Time Square” in the metaverse, which is modelled after the Times Square neighbourhood in New York.

TIME Square will be built on TIME’s property in The Sandbox as a hub for gathering, art, and commerce, inspired by the aesthetic energy of New York’s Times Square.

TIME’s president, Keith A. Grossman, made the announcement at the Sandbox event held at NFT.NYC. A chance for architects to create TIME Square was also mentioned in the announcement. TIME is also looking for suggestions from the metaverse community and its devotees in order to find a creative architect who can create a graphic representation of the TIME Square. He further added,

“We are thrilled to now tap into that community as we seek to find the architect to design TIME Square in the metaverse, as we create an immersive experience with The Sandbox.”

Virtual Manhattan, Sandbox to help create the core of Metaverse

According to Time’s president, Grossman, their objective is to develop a location that will serve as the metaverse’s hub. Time is concentrated on building a community on Web3 that will gain from the tremendous 100-year legacy and access TIME has developed since launching TIMEPieces in September 2021.

The owners of TIMEPiece NFTs will also receive exclusive advantages and experiences from TIME Square. For the TIMEPieces community, the website will offer virtual access to discussions, events, screenings of TIME Studios productions, and educational opportunities.

Sebastien Borget, COO and Co-Founder of The Sandbox, said,

“The Sandbox is often viewed as a ‘virtual Manhattan’, a vibrant space alive with culture, entertainment, and brands, where anyone can discover, learn, work, meet new people, play, dance, and find amazing new opportunities.

According to Sebastien Borget, the partnership will make TIMEPieces the beating heart and soul of the digital Manhattan. The location will serve as a meeting point for companies and creators to collaborate.