Hyundai Motor Company charted history, becoming the first carmaker to dip its toe into the Non-fungible token [NFT] space. As per today’s announcement, the South Korean automotive giant marked its foray into the online community-based NFT market in collaboration with the ‘Meta Kongz’ NFT brand.
While the firm’s NFT Discord and Twitter channels opened on April 15, the official NFT website will go live in May 2022, sources revealed.
The automotive entity said that the partnership will provide its users with the “Hyundai brand experience in the metaverse by sharing NFTs depicting its mobility solutions”. Through the dedicated channels of the Hyundai NFT community, the firm aims to manage the asset value of its NFTs.
The online platforms will provide an open 24/7 communications channel between the company and community members, with real-time updates on the asset value of its NFTs.
With the goal to reach a larger audience, the automotive firm also released a short film depicting the Hyundai NFT universe concept ‘Metamobility universe,’ which reflects its vision of the ‘Metamobility’ concept revealed at CES 2022.
Besides that, it will also issue 30 limited editions of‘ Hyundai x Meta Kongz’ NFTs on April 20 to commemorate the release of the film.
Hyundai heads into Metaverse
The profits earned from the sale of Hyundai NFTs will be utilized for the project’s management and community members, the firm announced.
Speaking on the landmark occasion, Thomas Schemera, Hyundai Motor’s Global Chief Marketing Officer and Head of Customer Experience Division, said, “The NFT universe will extend the firm’s brand experience, especially with MZ generation, in a completely new way, further reinforcing our commitment to innovation in both the real world and in the metaverse.”
Further adding, “We are extremely excited to introduce ‘Metamobility’ through our own NFTs and start this journey with ‘Meta Kongz’.”
As covered by TronWeekly, Italian luxury car-maker Lamborghini headed into the world of non-fungible tokens or NFT by announcing the launch of space-themed artwork called ‘Space key’.
A few months earlier, Car manufacturer, Mc lauren Automotive chose InfiniteWorld as its official metaverse partner. The collaboration will launch a non-fungible token collection based on McLaren’s luxury cars.