Tether, a market leader in the field of stablecoin technology, is set to carve an epic convergence of sports legacy and digital innovation as it teams up with eminent Swiss football club FC Lugano to further the goals of the Plan B initiative. Under this electrifying collaboration, the city of Lugano will witness the amalgamation of crypto and sports intertwining seamlessly.
According to the blog post, players of FC Lugano will sport the symbol of Plan ₿ during their international games. Going beyond the symbolic gestures, the epic partnership will offer ardent football fans the opportunity to grab their favorite team merchandise and other stadium goodies using Bitcoin, Tether [USDT], and LVGA.
Founded in 1908, FC Lugano has a rich history of Swiss championships and UEFA appearances, making it a beacon of national pride. This collaboration serves as the epitome of significance, carrying the potential to expedite the mass adoption of cryptocurrencies across the realms of sports and beyond.
Paolo Ardoino, the visionary CTO of Tether, aptly captures the essence of this union: “This collaboration not only underscores our commitment to the vibrant Lugano community but also signifies our belief in the power of crypto to drive positive change locally and globally.”
Additionally, this venture would also encompass the forthcoming integration of crypto payments for tickets, merchandise, refreshments, and more, making the Lugano stadium a crucible of financial transformation.
Tether & Lugano’s Crypto History
It’s worth noting that Tether’s connection with Lugano and Plan B dates back to the previous year. During that time, the city located in the southern part of Switzerland joined forces with the prominent stablecoin provider. Their collaboration aimed to allow the city’s 62,000 residents to use Bitcoin, Tether, and LVGA for settling public service charges and taxes.
Both Tether and Lugano share a mutual objective of enhancing the city’s blockchain capabilities. Their aim is to turn Lugano into a significant focal point for adopting European DLT [Distributed Ledger Technology]. The outlined plan also includes establishing a new space dedicated to nurturing blockchain startups, in addition to hosting gatherings and educational sessions focused on Bitcoin.
Switzerland has gained a reputation for being cryptocurrency-friendly. Notably, Swissquote, the largest online bank in the country, launched a digital asset exchange branded SQX in response to the increasing client demand for digital assets last year.