- Treasure Global is deploying a $100 million digital asset strategy to strengthen its infrastructure for the launch of its AI platform.
- The capital will be used to acquire blockchain-native assets such as Bitcoin, Ethereum, and stablecoins in a phased manner.
- This initiative positions Treasure Global at the forefront of blockchain-integrated retail intelligence in Southeast Asia.
Treasure Global Inc. has unveiled a digital asset treasury initiative worth US$100 million, marking a pivotal move in its roadmap toward an integrated AI and blockchain ecosystem.
The allocation will be divided evenly between existing equity financing and a new institutional funding partnership. The treasury is designed not merely as a financial diversification play but as a mechanism to advance the company’s readiness for upcoming digital innovations.
However, by strategic investment in major blockchain-native assets, viz., Bitcoin, Ethereum, and sector-regulated stablecoins, the company is looking to build a robust financial bedrock.
Such a strategy is set to facilitate future use cases including tokenized loyalty programs, consumer-facing tools driven by data, and blockchain-enabled settlement. With a funding mechanism having flexibility, Treasure Global is able to adjust capital withdrawals according to market conditions and strategic directives.
Laying the Groundwork for AI-Driven Commerce
At the core of this treasury initiative is the Q3 2025 rollout of Treasure Global’s AI-driven consumer intelligence platform. The platform will capture real-time, behavior-validated retail insights, thus offering users an analytical perspective on traditional review-based services.
The dynamic interface will measure true sales data and demand for a particular product, and bring a measure of transparency and value to the consumer experience.
An integrated digital coupon marketplace would further strengthen the ecosystem by allowing in-app promotional interaction and instant transactions. With a fusion of data, discovery, and commerce, Treasure Global hopes to revolutionize the relationship between users and merchants in digital marketplaces.
Expanding Market Reach Through Ecosystem Synergy
Treasure Global’s flagship app, ZCITY, already boasts over 2.7 million users and continues to gain traction through strategic partnerships. The latest one with Mezzofy will keep the app’s capability to offer enterprise-level digital coupons, hence the alignment under the bigger infrastructure plan.
Combined ecosystem developments with the treasury plan put the company at a crucial intersection of retail digitization, blockchain evolution, and consumer insight.
The move captures Treasure Global’s ambition to operationally scale up and also establish itself regionally as one of the pioneering publicly listed Web3-enabled consumer platforms.
Its all-encompassing strategy is in line with a wider industry movement that harmonizes fintech solutions and AI tools within commercialization ecosystems designed to optimize efficiency, enhance customer loyalty, and generate sustainable value.
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