It’s a very well known fact that Tron’s leadership is exceedingly adept in marketing. Among the Foundation’s marketing resources is, of course, the use of several Twitter accounts which include Justin Sun’s (Tron’s CEO and Founder, also CEO of BitTorrent) and the Tron Foundation’s.
Besides the official players, there’s plenty of discussion going on Twitter fueled by loyal Tron users (sometimes disgruntled ones too), so the micro-blogging platform has become one of Tron’s primary means of communication among community members as well as from the leadership to the user-base.
How effective has that been? Quite so. At some point on May 9, 2019 (a couple of days ago), Tron became the most tweeted cryptocurrency in Japan, overcoming even Bitcoin and Ethereum, which is quite a feat. And this is especially relevant because Japan is one of the crypto verse’s most active and influential geopolitical zones when it comes to cryptocurrencies.
The period in question was from 15:00 to 16:00.
$TRX is the top1 Mentions on Twitter
TRX is the top1 Mentions on Twitter in the last two hours in #Japan, more than $BTC and $ETH!
Being the 11th biggest coin by Market Cap!
Impressive! #TRON #TRX @Tronfoundation @justinsuntron https://t.co/DVpXsR1V4c
— TRONSCAN (@TRONSCAN_ORG) May 9, 2019
The obvious question is: how relevant is this to the project? Well, it’s obviously a cosmetic thing, mainly. Only teenagers and Donald Trump really care very much about this kind of “distinction.” On the other hand, it points to the success that the project’s had in bringing attention to itself, and that is indeed important. More attention means more users, which means more demand for TRX which, eventually, will mean higher token prices.
This is not much of a milestone for Tron at all. But as the saying goes “there is no such thing as bad publicity.” Also, let’s not ignore the fact that many other blockchain projects would be quite happy to invest a pretty penny to ensure that they’re getting enough attention in all social networks, Twitter included.
We just hope that all the hype, expectations, and great news that Tron is publishing all the time will soon translate into high market performance, which is the only aspect in which the project has lagged behind a chunk of the crypto verse. Tweets don’t move the market. But they do move users and users will drive the market up, sooner or later.
Disclaimer: The presented information is subjected to market condition and may include the very own opinion of the author. Please do your ‘very own’ market research before making any investment in cryptocurrencies. Neither the writer nor the publication (TronWeekly.com) holds any responsibility for your financial loss.