- Trump plans virtual world with branded goods, NFTs, and training.
- Trademark signals Trump’s strategic move into the growing metaverse.
- Platform to offer immersive experiences and crypto trading options.
The Trump Organization has filed a trademark application for a metaverse platform with the United States Patent and Trademark Office (USPTO). The filing was submitted by DTTM Operations LLC. The trademark, under the name “TRUMP,” covers plans for a virtual world that will feature branded digital goods, NFT and crypto trading, and online training programs.
Trump Organization Files Trademark
The application was submitted on an “intent to use” basis and indicates the Trump Organization’s plan to commercialize the brand in the future. The filing describes a virtual environment where users can interact with Trump-branded content. The virtual offerings include branded clothing, footwear and accessories for avatars within digital spaces. Additionally, the platform features a virtual restaurant which provides a unique interactive dining experience.
The platform will also provide simulation-based training programs in fields such as public service, business, real estate, construction, and hospitality management. This would allow users to learn skills relevant to a range of industries and offer valuable educational experiences.
In addition, the trademark filing outlines plans for an online retail store that will sell virtual furniture, beverages, luxury items like jewelry and cologne, and novelty products such as keychains and towels.
NFT and Crypto Marketplace in Metaverse Expansion
Moreover, the trademark details a marketplace for trading NFTs and cryptocurrencies.This marketplace will feature content authorized by the 45th and 47th President of the United States. Blockchain technology will authenticate the assets available for trade to ensure security and transparency.
However, the trademark suggests that only images, videos, and content related to the Trump brand will be permitted on the platform. This would likely limit user-generated content and interoperability with other platforms.
Earlier this month, Trump Media and Technology Group applied to trademark investment products tied to Bitcoin and U.S. sectors such as the Truth.Fi Bitcoin Plus ETF. This latest application propels the Organization further into the metaverse and digital asset market to explore new ways to leverage the brand in the growing virtual economy.
Although the timeline for the project remains unclear, the application illustrates the Trump Organization’s intention to capitalize on the digital space. The trademark application has been accepted by the USPTO but has not yet been assigned to an examiner. This initiative underscores the growing opportunities in the digital economy