Ubisoft, the renowned publisher of Assassin’s Creed, is expanding into the realm of web3 gaming through a strategic partnership with Immutable, a leading player in the blockchain gaming industry. The collaboration aims to introduce an innovative gaming experience that explores the potential of Web3 technology. While the official statement is relatively vague about the specifics, Immutable’s CEO, James Ferguson, highlighted the introduction of “digital ownership” for players as a key aspect of the collaboration.
Ferguson expressed confidence in the partnership’s success, emphasizing their commitment to delivering a unique and enjoyable gaming experience. Nicolas Pouard, the VP of Ubisoft’s Strategic Innovation Lab, praised Immutable’s expertise in seamlessly integrating decentralized technologies into games, making it the preferred platform within the Web3 community.
Despite the lack of detailed information, the collaboration could lead to various possibilities. It might involve the development of a new blockchain game, integration of Immutable’s technology into an existing Ubisoft game in progress, or even a gamified experience like a “collect to earn” project, where players engage in a gaming interface to earn Non-Fungible Tokens [NFTs].
This partnership marks a significant milestone for Immutable, following the successful launch of their zk roll-up gaming solution, Immutable zkEVM, and compelling game demos for titles such as Guild of Guardians, Metalcore, Shardbound, and Infinite Victory. Notably, this isn’t the first collaboration between Ubisoft and Immutable.
Ubisoft: Immutable’s Guild of Guardians Adoption
In 2021, Ubisoft recognized the potential of Immutable’s Guild of Guardians, selecting it for its Entrepreneurs Labs program’s sixth season. The collaboration was a major catalyst to propel Guild of Guardians to achieve mainstream success, further legitimizing blockchain games as a recognized genre within the gaming industry.
Great to all involved Immutable for continually pushing the boundaries of blockchain adoption at Ubisoft 🙂 Crazy to see this come full circle since collaborating w/ the teams 2 years ago
The news elicited a response from a user who expressed amazement at witnessing this collaboration come full circle since their earlier collaboration with the Ubisoft team two years ago. The partnership between Ubisoft and Immutable holds the promise of reshaping the gaming landscape and solidifying the integration of blockchain technology into mainstream gaming experiences.