In order to raise exposure for Web3, the cryptocurrency exchange platform Binance has teamed together with Khaby Lame, the most popular TikTok maker. The influencer would represent the exchange as a worldwide brand ambassador while dispelling misunderstandings about the blockchain and cryptocurrency industries.
With his videos criticizing DIY content providers who overcomplicate things, Lame gained 142 million followers on the social media platform TikTok and quickly came to popularity. He does his signature technique of raising both of his hands as he offers humorous life tips that make things simpler.
Binance and Khaby Lame to bust myths about Web3
Binance stated that Lame will provide material that dispels myths about Web3 using his recognizable content style. An official at Binance named James Rothwell claims that Lame will provide relatability as Web3 use grows. Rothwell cited the following:
“With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space.”
The Tiktoker claimed in a statement that he has always been interested in Web3. Lame claims that his collaboration with the crypto exchange “aligns wonderfully” with what he often does, which is to simplify and make enjoyable complex situations. In order to provide them with fresh challenges and engaging information, he remarked, “I consider my fans to be my family.”
The TikTok celebrity will be working with the exchange to create nonfungible token (NFT) collections with the aim of boosting engagement with his followers, in addition to producing information about Web3 and dispelling falsehoods.
The TikTok star’s onboarding into Binance continues the company’s attempts to collaborate with well-known celebrities. Additionally, Binance and football star Cristiano Ronaldo collaborated last week to offer his followers to the Web3 realm via NFTs.