Burger King, one of the biggest fast-food chains around the globe, has partnered with crypto trading and brokerage platform Robinhood, planning to give away a number of crypto tokens. While Burger King has been actively taking part in crypto-related activities, this new partnership involves a lot of tokens available for giveaway.
The giveaway will feature Bitcoin (BTC), Ether (ETH), and Dogecoin (DOGE) tokens. There are 20 BTC tokens ($1.23 million), 200 ETH ($871,368), and around 2 million DOGE ($549,930) lined up for the giveaway. According to the press release, the chances of winning a Bitcoin as a price is 100,011 to 1. This means that only the lucky ones will be eligible to win BTC as the award.
Burger Kings’ Royal Perks members eligible for giveaway
The Burger Kings’ Royal Perks loyalty program members will be eligible to participate in the above giveaway. These members are given “crowns” for every purchase they make at Burger King, and these “crowns” can be replaced with certain items or offers.
The people making a purchase above $5 on the Burger King application will receive a prize code via email, and the user can use this prize code to claim their giveaway cryptocurrency in the Robinhood wallet. Robinhood platform has become a widely used platform across the US and other countries.
As reported by TronWeekly, in their recent third-quarter filings with the United States SEC, Robinhood reported revenue of $267 million, out of which 40% came from Dogecoin-related transactions. However, this seems to be a drop of 22% from the previous quarter.
The rise in the popularity of Shiba Inu can be cited as a reason for the decrease in demand for Dogecoin. However, with Burger Kings entering the cryptocurrency industry, the rival McDonald’s hasn’t been quiet either. Recently, McDonald’s has started experimenting with NFTs, announcing their first NFT, the McRib NFT.
While the two fast-food chains have been competing for a long time, it seems the fight has dragged on to the crypto space as well.