Singapore-based digital asset exchange Crypto.com has landed its biggest deal as the official sponsor of FIFA World Cup Qatar 2022 for an undisclosed amount. This was announced by the global soccer association body in their latest press release.
Besides being an exclusive crypto platform, it would stand to benefit from the significant branding exposure both within and outside the tournament’s stadiums, the statement read.
Founded in 2016, Crypto.com is touted to be the world’s fastest-growing cryptocurrency platform with more than 10 million customers and has over 4,000 employees across its offices in the Americas, Europe, and Asia.
Speaking on the landmark deal, Kay Madati, FIFA’s Chief Commercial Officer stated,
“We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale.”
Kris Marszalek, Co-founder and Chief Executive Officer of Crypto.com said the collaboration would drive further awareness of the firm globally. “Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world,” he added.
Crypto.com have poured millions of dollars into sports sponsorships
Several Cryptocurrency companies have taken the sports world by storm in 2021. Crypto.com in particular has plowed over $1 billion into sports-related deals pushing major players such as Coinbase and Binance to the corner.
The Singaporean exchange grabbed headlines in Nov. when it bought the naming rights to the iconic Staples Center in Los Angeles, renaming it the Crypto.com Arena. The historic 20-year deal was secured for a whopping $700 million. In July, last year, the platform inked a 10-year, $175 million agreement to sponsor the Ultimate Fighting Championship [UFC].
After two months, Crypto.com secured another deal to be the official jersey patch sponsor of the Philadelphia 76ers. While the specifics of the contract were not disclosed, the six-year sponsorship is estimated to be worth eight figures annually.
As covered by TronWeekly, the trading platform forged several high-profile partnerships including a collaboration with basketball superstar Lebron James of the Los Angeles Lakers for a Super Bowl ad featuring the legend himself.
