Polymarket is set to become the official prediction market partner of MLS and its main tournament, the Leagues Cup, taking fan interaction to the next level through prediction markets powered by blockchain technology. Polymarket, a leading crypto-based prediction market platform, has signed a multi-year exclusive agreement with Major League Soccer (MLS), the top-level soccer league in the US.
Enhancing Fan Engagement
The collaboration mainly aims at giving fans a unique and entirely different way of experiencing the game via various immersive fan experience situations, such as second-screen interaction during live matches.
Additionally, it will offer live reaction and tracking of different crucial moments and main storylines throughout the season. Shayne Coplan, Polymarket’s founder and CEO, said that through this partnership, game fans will have an opportunity to interact with the game in a data-driven and fun way.
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The Regulatory Environment
Along with the MLS and Leagues Cup matches, integrity preservation safeguards, including independent market trading activity monitoring. This collaboration arrives at a time when prediction markets are witnessing a surge in volumes, with Polymarket and Kalshi reaching record levels, despite facing regulatory obstacles in some US states.
Between MLS and Leagues Cup games, the pact includes clauses for safeguarding the integrity of the matches, which involve independent checks on trading activities. This collaboration is a landmark event. On one hand, it brings together prediction markets and one of the major sports leagues, MLS. As a result, fans gain new ways to engage with sports.
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