Death Row Records is being taken into the metaverse by Snoop Dogg. It will be the first NFT music label, according to the rapper/entertainer/crypto aficionado. Last week, Snoop purchased the label that began his career. The label was founded by Dr. Dre and Suge Knight, among others.
Snoop Dogg bought the label on February 10, only days before his Super Bowl halftime show, including Dr. Dre, Mary J. Blige, Kendrick Lamar, and Eminem. Clubhouse, a social media platform, is where Snoop made the announcement.
Snoop Dogg ain’t no newbie to NFTs
Snoop Dogg (born Calvin Broadus Jr.) is no stranger to NFTs. He stated in September that he had been accumulating digital tokens under the moniker Cozomo de’ Medici and had acquired a total of $17 million in assets.
In March 2021, he published his own NFT compilation, which contained “NFT,” an original tune, and “Snoop Dogge Coins.” On 4/20, he announced a “Nyan Dogg” NFT collaboration with the digital artist behind the Nyan Cat meme. In November, he also coined an NFT, which sold for approximately $750,000.
Snoop Dogg released his new album B.O.D.R. (Bacc on Death Row) on the blockchain three days ago, generating a stashbox with one of the album’s tracks as an NFT.
He also made an announcement that his rare collection of over 10,000 avatars of himself will be dropping on the sandbox on 2/22/22.
“If there’s one thing that will never change in the music industry, it’s that it will constantly change,” Snoop remarked in a press statement at the time. “Blockchain technology has the potential to transform everything once more, tipping the scales in favor of artists and fans, and we’ll be well in front of the pack.”
Snoop isn’t the only music artist who vouches for NFT. Recently Steve Aoki claimed that NFTs had earned him more money than ten years of music advances.
“But if I was to really break down, OK, in the ten years I’ve been making music… six albums and you [combine] all those advances, what I did in one drop last year in NFTs, I made more money. And also, I was way more unhinged with music.”
Steve added that NFTs are so fascinating because of how dependant they are upon the communities that come up and support them. For Aoki, that’s a terrific thing since many musicians have enormous, ardent followings.