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Evertz Pharma Invests €10M in Bitcoin as Strategic Reserve Asset

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  • Evertz Pharma invests €10M in Bitcoin, expanding its holdings to 100 BTC as part of its financial strategy.
  • First German pharma company to adopt Bitcoin as a reserve asset, indicating broader adoption beyond tech.
  • Ongoing commitment since 2020, steadily allocating profits to build a Bitcoin treasury.
  • Leadership views Bitcoin as a modern hedge and strategic asset for long-term resilience.

Bitcoin is no longer just the domain of tech firms and investment giants now, even natural Pharma companies are joining the digital gold rush. Evertz Pharma GmbH, a privately held German company specializing in premium natural skincare, has emerged as Germany’s first business in the Pharma industry to adopt a formal Bitcoin reserve strategy.

Marking a significant step that underscores a growing corporate shift toward decentralized finance, Evertz Pharma announced in a press release that it acquired an additional 100 BTC in May 2025, worth approximately €10 million ($10.8 million). This latest purchase marks a significant expansion of the company’s digital treasury and reflects a deepening commitment to Bitcoin as a strategic asset.

The company’s Bitcoin journey began in December 2020, when it made its first allocation of €2 million toward the cryptocurrency. Since then, Evertz Pharma has steadily redirected a portion of its corporate profits into building a BTC reserve, which now serves as a key component of its long-term financial strategy.

“Our mission is to promote natural beauty on a scientific foundation,” said Dominik Evertz, Managing Director of Evertz Pharma GmbH. “The same future-focused mindset shapes our financial strategy: Bitcoin, as a scarce and globally tradable asset, complements our reserves and strengthens the long-term resilience of our company.”

Bitcoin Powers Evertz Pharma’s Bold Financial Strategy

The company’s adoption of a Bitcoin treasury model positions it well ahead of its industry peers and sets it apart from conventional corporate financial practices. While large publicly traded firms like MicroStrategy and Metaplanet have made headlines for their massive BTC holdings, Evertz Pharma stands out as a mid-sized, privately owned enterprise embracing digital assets not just for speculative gain, but as a safeguard for capital and a pillar of sustainable financial planning.

Tobias Evertz, Group CFO of Evertz Pharma, emphasized the long-term vision behind their BTC reserve model. “We will continue to invest corporate profits in BTC and are constantly evaluating additional ways to increase our holdings sustainably,” he said.

For the company, BTC offers more than price appreciation. It serves as a modern hedge against inflation, a portable store of value, and a reserve asset free from the storage and regulatory burdens associated with traditional commodities, such as gold.

“Bitcoin is not just an investment for us but a strategic asset that perfectly complements our vision of stability and future resilience. At the same time, we are aligning our financial strategy with the needs of a modern, sustainably operating company,” added Dominik Evertz.

As BTC continues to gain mainstream traction, Evertz Pharma’s bold financial approach may signal a new wave of corporate adoption in unexpected industries, where digital assets meet natural beauty in a blend of innovation and strategy.

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Blockchain Group Wins Approval to Raise €10B for Bitcoin

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  • Blockchain Group secures €10B approval to buy Bitcoin aggressively, receiving 95% shareholder backing in a landmark European crypto treasury move.
  • €300M share sale launched with TOBAM, potentially giving the asset manager up to 39% equity as part of an at-the-market issuance strategy.
  • Already holds 1,471 BTC worth ~$160M; CEO aims to turn the firm into a “Bitcoin Treasury Company” backed by a growing hard-asset reserve.

The Blockchain Group has received overwhelming shareholder approval to raise over €10 billion ($11 billion) for immediate and ongoing purchases of Bitcoin (BTC), marking one of the most ambitious crypto treasury strategies in European corporate history.

The decision was finalized during a general shareholders’ meeting on June 10, just one day after the proposal was initially floated. Investors representing 39% of voting rights supported the initiative with a resounding 95% approval across all resolutions.

The new authorization empowers the company’s board to issue a wide range of financial instruments, including ordinary and preferred shares, warrants, and convertible bonds, without the need to offer existing shareholders preferential rights. The capital can be raised through public or private markets, giving the firm flexibility to act swiftly in volatile or favorable Bitcoin price environments.

CEO Jean-Philippe Casadepax-Soulet described the approval as a pivotal moment in the firm’s strategy to become a “Bitcoin Treasury Company,” explaining that the move is designed to increase the amount of BTC backing each share, even on a fully diluted basis.

“This mandate will allow us to accelerate our Bitcoin accumulation strategy,” Casadepax-Soulet said. “It’s about leveraging our capital base to build a hard-asset reserve that aligns with long-term value creation.”

Blockchain Group Launches €300M Share Sale With TOBAM

Alongside the funding resolution, shareholders also elected Alexandre Laizet as Deputy Chief Executive. Laizet, who will spearhead the Bitcoin strategy, begins a six-year term that will last through 2030. His promotion signals the company’s deepening commitment to digital asset integration at the leadership level.

The move eclipses a separate €300 million at-the-market (ATM) equity issuance program announced just one day earlier on June 9. That facility, developed in partnership with French asset manager TOBAM, allows the company to discreetly issue shares at prevailing prices, with TOBAM acting as the sole purchaser. If fully utilized, TOBAM could eventually own up to 39% of the firm’s equity.

The vote comes as Bitcoin trades near an all-time high, hovering around $110,068 at press time, with subdued price volatility. While U.S.-based firms like MicroStrategy have long used BTC as a treasury asset, European companies have historically shied away until now.

BTC 1D graph coinmarketcap 42

Analysts attribute this shift in part to the Markets in Crypto-Assets (MiCA) regulatory framework, which provides clear guidance on custody, transparency, and compliance for digital assets across the EU. With guardrails in place, companies like The Blockchain Group appear increasingly confident in deploying capital into crypto reserves.

Board members told shareholders the expanded authorization ensures the agility needed to seize market opportunities at favorable entry points.

Blockchain Group Adds 624 BTC, Eyes More Buys

The Blockchain Group’s Bitcoin buying is already well in motion. Earlier this month, the company added 624 BTC, worth around $69 million, bringing its total holdings to 1,471 BTC, valued at approximately $160 million at current prices. Management has indicated that proceeds from the newly approved capital raise will be funneled into further Bitcoin acquisitions.

Unlike North American peers whose business models often revolve exclusively around Bitcoin, The Blockchain Group maintains a diversified portfolio, including subsidiaries focused on artificial intelligence, data analytics, and decentralized technologies. The company frames its Bitcoin treasury initiative as a strategic deployment of surplus capital, not a wholesale shift to a single-asset model.

Still, with an eye-watering €10 billion now at its disposal, the Blockchain Group has positioned itself as Europe’s most aggressive public buyer of Bitcoin, and a bellwether for institutional crypto adoption on the continent.

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Bitcoin Breaks $100K as Strategy Buys Another 1,045 BTC

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  • Bitcoin surpasses $100K as Strategy buys 1,045 BTC for $110.2M, reaffirming institutional confidence.
  • Strategy now holds 582,000 BTC worth over $62.64B, up 53.53% from its $40.79B investment.
  • Strategy expands its STRD stock offering to $1B to fund further Bitcoin acquisitions.

Bitcoin continues to trade firmly above the $100,000 mark, and institutional investors aren’t sitting on the sidelines. On June 9, 2025, enterprise software giant Strategy made headlines with its latest purchase of 1,045 BTC for approximately $110.2 million, signaling continued confidence in the world’s leading cryptocurrency.

This move marks another significant step in Strategy’s long-term Bitcoin accumulation strategy, which is spearheaded by Executive Chairman Michael Saylor. With this transaction, Strategy has now amassed 582,000 BTC, making it the largest corporate holder of Bitcoin globally.

The company has invested a total of $40.79 billion into BTC to date, with an average cost basis of $70,086 per BTC. The firm’s Bitcoin holdings are now valued at over $62.64 billion, resulting in an unrealized profit of approximately $21.84 billion, a 53.53% gain on its aggregate investment.

This remarkable valuation underscores the effectiveness of Strategy’s disciplined approach to crypto investing, which relies on dollar-cost averaging (DCA) rather than attempting to time market highs or lows.

Strategy Grows Bitcoin Holdings Amid Market Highs

Strategy’s commitment to consistent Bitcoin accumulation has remained unchanged across multiple market cycles. By making regular purchases, regardless of price, the company has reduced volatility risk while building a substantial digital asset base. The latest 1,045 BTC purchase was made at an average price of $105,426, reflecting current elevated market conditions yet reinforcing Strategy’s confidence in Bitcoin’s long-term upside.

SEC filings confirm the transaction was disclosed through Form 8-K, continuing the firm’s transparent reporting practices as a publicly traded company.

Strategy reports a 17.1% year-to-date return in 2025 from its BTC treasury operations. This metric captures not only price appreciation but also the company’s ability to strategically deploy capital, in equity issuance, debt offerings, and financial partnerships to grow its Bitcoin exposure more efficiently than a simple buy-and-hold approach.

These returns highlight Strategy’s operational edge in digital asset management and provide shareholders with insight into the performance of the firm’s BTC treasury program.

This latest acquisition follows a series of strategic buys throughout 2025. On May 5, Strategy acquired 1,895 BTC at $95,167, which has since yielded a 13.13% gain. A larger acquisition on May 12 saw the firm add 13,390 BTC at $99,856, now up 7.56%.

These timely entries demonstrate how Strategy continues to build value even amid Bitcoin’s strong price appreciation. The firm’s methodical buying pattern positions it to capitalize on upward price momentum while reducing risk exposure.

Strategy Expands STRD Offering to $1B for More Bitcoin Buys

In support of its aggressive crypto strategy, Strategy has also expanded its STRD preferred stock offering to $1 billion. The capital raise is expected to further bolster the firm’s ability to accumulate Bitcoin and invest in blockchain-related initiatives without diluting its long-term financial goals.

As BTC continues to hold firm above six figures, Strategy’s persistent acquisitions reflect the broader trend of institutional Bitcoin adoption. With 582,000 BTC in its treasury and a strategy rooted in financial engineering and disciplined buying, Strategy remains at the forefront of corporate BTC investment in 2025.

The company’s approach showcases how traditional firms can successfully integrate cryptocurrency into their balance sheets, and do so profitably.

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