Bitcoin, Ethereum, and a host of crypto assets have been added to fast food behemoth Burger King [BK] at its Paris outlet, thanks to a partnership between crypto payment providers, Alchemy Pay and Binance Pay.
In accordance with the press release dated March 27, Burger King has installed market-leading Instpower power bank rental machines that take cryptocurrency payments processed by cryptocurrency payment providers- Alchemy Pay and Binance Pay.
Instpower previously collaborated with the two top payment modules to enable consumers to pay for power bank devices at more than 14,000 places across the world using cryptocurrency.
The latest addition of Burger King is touted as a big step forward for the firm and for the acceptance of cryptocurrency for real-world goods and services.
The inclusion of the machines in Paris has thrilled Yann Phu, CEO of Flash Development, the distributor in charge of achieving the deployment of Instpower equipment across Europe:
“This collaboration with Burger King in Paris has taken us to the next level with our operations in Europe. By having Alchemy Pay helping users to pay with crypto via Binance Pay, we are bringing cutting-edge payment options to Europeans.”
In 2017, the Russian subsidiary of the highly popular Burger King restaurant conducted the first cryptocurrency test by issuing WhooperCoin tokens on the Waves network, which were made available to consumers at every purchase.
Although the project never took off, other BK branches started to accept Bitcoin payments, such as in the Netherlands, Germany, Venezuela, Brazil, and more. Nowadays, one can buy Whoppers with Bitcoin through debit cards.
Bitcoin also gained more utility, thanks to the crypto-based rewards program.
Crypto Reward Schemes Boosted Bitcoin’s Use Cases
These are becoming increasingly popular within the restaurant industry as brands look for new and innovative ways to engage with consumers and build their technological cred.
In 2021, Burger King US partnered with Robinhood to give away free cryptocurrency to its customers.
A year ago, popular burger chain Shake Shack launched a new Bitcoin-based rewards program in an effort to attract younger consumers and test the potential for long-term adoption.
As reported by TronWeekly, Shake Shack begin offering rewards of up to 15% in the form of Bitcoin for all payments made via Cash Card, a debit card available through Cash App.