Earlier this week, the FC Barcelona soccer giants rolled out a new token sale that ended in less than 120 minutes. During the FC Barcelona’s BAR token sale, 600 000 tokens were sold at $2.26 each. Fans of the premier football club have acquired more than $1.3 million in tokens designed to give fans a voice in club management.
Fans of FC Barcelona were able to purchase tokens, dubbed Barca Fan Tokens, or $BAR, through the voting platform of the “Socios” club, or Chilliz. Chilliz refers to a token firm that deals explicitly with sports-related tokens. In part, the soccer club is run by a team of supporters who pay for it.
🙌 The official Barça Fan Token by @socios is here!
😉 For the next 48 hours, a LIMITED number of Barça Fan Tokens are available for just €2. Get yours now to vote & win exclusive rewards.
— FC Barcelona (@FCBarcelona) June 22, 2020
FC Barcelona’s BAR Token value skyrocketing
FC Barcelona’s BAR token price value surged within two days of the sale. During the launch, the tokens traded only €2 (~$2.26) apiece. However, the value had surged to around €5.7 ($6.40) before Wednesday. In addition, for the first 24 hours after the sale of the bar token by FC Barcelona, the total trading volume was only under $2.5 million. According to data shared by Chilliz, the value of the token is still 164 percent higher.
European football giants have a strong global foothold of more than 300 million supporters around the world. This makes Barcelona one of the world’s most famous football clubs. The popularity of the football club is boosted by the exciting football brand; alongside having one of the best football players on the planet, Leonel Messi, in their ranks.
FC Barcelona to become the first billion-dollar football club
Messi’s rivalry with former Manchester United star Cristiano Ronaldo, who is the best player, is a highly debated topic worldwide. The two are the greatest players of all time, which triggers massive following of the players and their respective football clubs.
Furthermore, FC Barcelona is one of the most valuable football clubs globally alongside European heavyweights Real Madrid and Manchester United. According to a CNBC report, FC Barcelona is making good progress to become the first billion-dollar club after topping the Deloitte money league.